Increase Your Sales Figures with Product Configurators

For today’s consumer, unique product always has a very high priority. Whether its fashion accessories like clothing and footwear, furniture, or any other products; customers are looking for personalized items. To fulfill the customers’ requirements, it is no longer feasible to be depended on the mass production. Nowadays, customers want an exclusive product which is tailored specially to meet their specific requirements; preferably with the choice to configure a product by themselves before placing an order. Hence, to run a business successfully in the global industry, you should be able to provide unique items on the demand of customers. Therefore product diversity and complexity are important to stand you out from competitors.

To achieve your business goal of offering customized products, you can integrate iDesigniBuy’s online product configurator software with your current website.

By utilizing different rules and classes, configuration scenarios have been created in the Product Configurator to ensure that item variants can be customized directly on the web-store through a product configuration wizard. The product configuration system not only understands the customer’s needs, thereby serving better customer satisfaction, but it also reduces the effort required by your in-house sales staff.

A Variant Configurator or Product Configurator is a tool used to generate customized orders considering the wishes of the user placing an order. It acts as a bridge between the sales department or the consumers and the order entry section of any organization. The configuration options include from the selection, parameterization and combination of a product which is restricted by its configuration rules.

Advantages for Businesses

The product configurator tool has several benefits for businesses, especially with regards to the possible returns. This software can help you to optimize your sales as well as manufacturing processes which will directly increase the efficiency of the company. This also helps to improve the performance of the information supply chain within the organization. With the incorporation of the product configurator, the cost for purchasing and manufacturing get reduced and knowledge of experts can be multiplied. A cross-departmental item understanding makes useful details available across the sales process.

Moreover, it ensures that the products you delivered to your customers are error free. For example: if the cost of an item or an item property changes, you just have to enter it once in the product configurator application and the system will make changes it in every single place. This practice eliminates unwanted price differences and facilitates unique costing. In addition, it reduced the workload on your sales team, which reduces response times to process customer queries.

Advantages for Customers


Not only business who gets benefits from a product configurator. The major benefit for the end-users is that they can visualize the desired product, even if it doesn’t exist physically. With the help of Product Configurator's catalog view, items properties such as color, style, quality, component type, and cost can be selected by just a few clicks. The user can change the properties of an item until the product meets their expectations, and is ready to order. By precisely selecting the product features, it is likely to decide whether or not the item meets the expectations before placing an order. With this, you can meet your organization’s goal to deliver the individual with the desired product within their budget and of good quality.

The product configuration software helps your organization to increase customer satisfaction as well as sales figures. By giving your customers an opportunity to design their desired item themselves reduces the complaint rate and return percentage dramatically. Moreover, as a company, you can offer unique products that the users cannot purchase from competitors. Further, the target audience for your business can be broadened and you can reach out to the maximum number of people. By facilitating your customers to design their own products, you can focus on various target groups without impacting your current customer base.

Whether from a business or a customer perspective, product configurator simplifies work processes, improves your organization’s productivity, and increases the satisfaction rate of your staff and customers. The product customization/personalization leads to an improvement in sales and profits; especially for complex technical products, niche products and end customer products.

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