It is well-known that pandemic has shifted the ecommerce strategy of the entire business world. Recent changes have compelled the fashion industry to introspect how to accelerate the ecommerce growth as this seems the only viable option to survive in the market. Companies that previously embraced the e-commerce trend have already experienced an expansion in the midst of retail shrinking. The product configurator software enables brands to capitalize on these trends and allow their buyers some seamlessly design their fashion products, including apparel, footwear, headgear, bags, and whatnot.
3D Product Configurator Help Brands Leverage Ecommerce Changes
These days creating a website and selling products isn't that easy for fashion business as the competition is becoming steeper day by day. In fact, consumer behavior has changed drastically over the past couple of years that many brands found themselves caught off-guard and unprepared for the change. But let bygones be bygones. We can't do anything that happened in the past, but we surely have a chance to redeem ourselves and emerge in the market as a pioneer of change.
The changing economy calls for keeping up with emerging e-commerce trends to cut through the noise, get noticed, and attract customers.
Here are vital trends experts are paying attention to:
1. Personalized Experience Streaming the Way
Many leading brands are leveraging personalized technology to give their customers a unique experience to succeed on the ecommerce front. The companies are doing this by showing dynamic content, product recommendations, and specific offers based on browsing behavior. They are also digging more into previous actions, prior purchase history, customer demographics, and other enriched personal data to know what customers are looking for. Human touch-points provide many opportunities to beat out the competition.
The 3d product configurator software enables brands to offer one-of-a-kind experiences to their buyers with customization features. With the help of the tool, your buyers can design their numerous fashion products on their own.
2. Social Influencers Leading the Way
Social media platforms are a great way to attract more visitors to your website as you are directly selling your product to the customer. But it is different from social media marketing because here you are providing them the platform to browse through your various products. As much online gripe, there is about influencer marketing; the trend isn't slowing down as it is still a very effective tactic.
Influencer marketing has been around the corner for some time, but these days the key is to make them the face of your company, and people will start following you automatically. They will endorse your products at a more affordable level, combined with social commerce, to drive sales directly from social. To stay ahead of the game, brands often partner with well-known celebrities for sponsored social media posts. We can expect this trend to continue and evolve through 2020 and beyond.
3. Product Visuals Help Attracting Customers
In 2020 online reviews are not enough to convince a customer to buy a product. Modern consumers need to trust the company, product, and experience before purchasing. That's why high-resolution images matter in e-commerce sales. But static images are no longer enough, either. Consumers demand more, such as 360-degree viewing images that let potential buyers see all the product angles.
Conclusion-
Towards the end, all we can say is that this is the right come to plunge into the online business, especially when customers' appetite doesn't seem to be filling as more technology is changing their purchasing behavior. The marketers are ready to make your job even more difficult, but don't worry; the product configurator software by iDesigniBuy will help you plan your strategy with ease and get customer loyalty with its latest customization feature. Take the benefit of being online and extract the best out of technology at the right time.
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