Though eCommerce has gained huge momentum in the fashion industry, but people's problem remains unchanged. They still have to go to the traditional physical stores to try out the product they wish to buy. If they don't have this option, they buy the product online and try it when it is delivered to them, and if it doesn't fit, they exchange or return it. All these confusing and long procedures to buy a favorite fashion product would disappoint consumers. Consequently, fashion companies developed a solution that enabled customers to design their products in whichever way they like and add size to the product to fit them perfectly. This technology is called customization, and our custom shoe designing works on similar lines and enables brands to let their buyers freely design their footwear in a style that depicts their personality and make a bold fashion statement. Additionally, it helps brands provide a top-notch shopping experience to buyers as it makes purchasing more fun and exciting by allowing them to preview the product through 3d technology.
Online Shoe Design Offers Business Solutions to Adopt Eco-Friendly Business Model
Generally, fashion brands produce the same models in different colors and try to meet various demands, but most of the time, it doesn't go well with the taste and design of the population at large. There are times when customers like the design but are annoyed with the color patterns, or the sole is unsuitable for use; thus, they often dislike the product and continue their quest for products that meets their demand. Fashion brands then dump these unused and unsold products into landfills which causes environmental degradation. And since this business model so consumes us all, we don't see what harm we are causing to nature. Many of us are consuming fast fashion, and they don't know it yet. Many experts have condemned the fashion industry for mass-producing designs that are not necessarily liked by all people and end up in the trash.
Many experts have put their notion forward that going by the current trend; the fashion industry is more likely to contribute more to the climate issue and cause havoc on the planet. Manufacturing eye-catchy designs at affordable prices don't serve any good purpose to nature. However, we can't just go on about the negative impacts the industry has caused to the planet; going forward, we have to adopt strategies that enable footwear brands to grapple with the rising concerns of pollution from people of all walks of life. It is unfair to say that brands are sitting idle as numerous have taken up the responsibility and offered solutions that lead to a better future for the coming generation. Let us look at numerous techniques that can help companies transform their traditional business model and implement novel solutions to make the planet greener and more liveable.
Here are some inspiring solutions and success stories of footwear brands that have successfully implemented solutions to control their production and do something in their capacity to make this planet a wonderful place to live in:
Rekindling with Resale Products
For many years, leading brands have been avoiding the use of the "resale" term in their sales as they were afraid that it would hamper their brand value. A few years ago, resale was considered to be an extremely sticky subject in the fashion industry, but now as the landscape has changed completely, brands are encouraging their partners to display their second-hand collections. They are introducing their in-house programs that cater to the needs of reselling the products and ensuring people are aware of the benefits of wearing something that has been already worn. High-end fashion brands, such as Gucci, has unveiled Gucci Vault, a digital platform with customized vintage pieces and new apparel by budding designers. The online space allows buyers to peep into how they combine various older clothes and make a new fashion statement. Likewise, a leading retailer, Net-a-Porter, has announced its first-of-a-kind resale platform powered by Reflaunt. The e-tailer will now become a new destination for purchasing and selling designer clothes, jewelry, handbags, shoes, and other accessories under one roof.
This is a marked shift from the ways fashion and luxury brands have approached the resale market in the past. The brands earlier had access to only one business department, either buying or selling; however, the new consignment by Net-a-Porter will instantly position every item on the website that people can buy or sell. It illuminates the hope and confidence among buyers to invest more in their luxury goods, touting precisely where they can resell them at a later date. The platform has also collaborated with Yoox, the brand's longer sustainability ally, to emphasize long-lasting garments and circularity. Besides, the brand intends to expand its reCommerce experience to the United States, Germany, and Hongkong, and the other company's sites, such as Mr Porter and The Outnet. The step taken by the brand indicates that customers are now ready to embrace and love products that are not only designed to last but can be re-loved. The collaboration with the fashion-tech giant will help the company further its goal to become more circular and sustainable but also enable its buyers to resell their designer products seamlessly.
Since the boom in eCommerce selling, fashion brands now have a better chance at tapping into greater product longevity by extending the lives of pre-loved purchases. The new partnerships in the fashion industry represent exciting steps that fashion and luxury companies wish to provide and operate in a more circular fashion ecosystem. It is obvious that buyers who have bought a year-old product are less like to throw them away in the trash. Despite much researches proving that we consume more fast fashion than we may anticipate, but this trend of providing services that allow them to buy fashion items that have been used before will bring some positivity in grappling with the waste issues. Although, it is crucial for brands to realize that mere showing recyclable symbols might lead to more product consumption. It is of utmost prudence that they realize that a circular economy means changing the current business model and not starting a parallel revenue system altogether.
Entering into this new venture will be a daunting task for several fashion brands, especially after many disruptions they have been witnessed to. Customization is one such solution that can help them stream through these turbulent times with novel business solutions. The 3D shoe design online allows footwear brands to control the negative stigma around their production processes. The custom-made tool allows brands to embark upon an eco-friendly and sustainable business products path. It helps them avoid wastage as it produces footwear as and when the demand arises and supports skilled local workers, thus ensuring an ethical and eco-friendly attitude. Our tool works with January.rose, an eCommerce platform that allows users to order a variety of shoes and also provides an additional feature of digital preview to meet dynamic consumer requirements. It consists of many options for size, style, shoe type, heel types, and materials. After applying these options, the user can add the product to the cart and make a payment. It allows customers to select shoes, apply different customization options, and save them and pay for them. Our tool helps you to simplify the designing process of creating new designs for types of footwear. It has an extremely user-friendly interface that enables your buyers to operate it without any external help. All the features and functionalities are intelligently placed within the product designer software to guide you throughout the design process; you will know exactly what your next step should be.
Regaining Customer Trust with Extensive Research and Sustainable Products
In a world of mass-produced products, fashion and luxury brands have been seeking options that make them stand out from the crowd while maintaining balance with nature. Brands need to conduct extensive research and invest heavily to develop solutions that cater to their revenues needs and keep the environment in check. Working along the same lines, unique sneakers are making headlines in the fashion industry. The new footwear collections by fashion companies inspired by Japanese culture have re-imagined the use of kimono and obi in Japan. These brands have repurposed the products for service to create sneakers and footwear for men and women with shoe-upper made from kimono or obi. These repurposed kimonos create beautiful and unique sneakers that can be worn on any occasion, even formal events. The materials used are eco-friendly, beautiful, and perfect for breathing new life into something valued and treasured.
Recycling kimonos and obi – the sash tied around a kimono – can transform them into sneakers with the same elegant design and patterns. Kimonos get tied with a himo tare. Once tied, it's an obi belt. These belts are symbolic of family tradition as every family uses its exceptional designs and patterns. Since every pair gets created with a unique pattern and design, there are never two identical pairs. It's a dream come true for shoe collectors and lovers alike. For instance, a California-based brand Ugg has unveiled its new Icon-Impact collection, featuring a range of footwear produced using sustainably sourced materials, including innovation in reclaimed wool. The new collection is part of ongoing efforts by the brand to reduce its environmental impact, looking to minimize waste production throughout its supply chain. Its new autumn/winter 2021 collection runs alongside this target, with the brand developing two innovations connected to turning waste wool into new materials.
The brand's new materials, such as UggPlush and UggCycle, are made from reclaimed wood that requires less water, energy, and carbon emissions in its production when compared to virgin wool. According to the company's press release, the repurposed wool has saved Ugg 134 million megajoules of energy, 11.9 billion gallons of water, and 134 million pounds of CO2. Additionally, Ugg has announced that with every purchase of its Icon-Impact collection, it will plant at least one tree in partnership with the One Tree Planted organization. The initiative will be available in select retail stores and Ugg's official website for the US, Canada, Denmark, and Vietnam.
Supporting Regenerative Practices
Merely following ethical and sustainable practices won't make Earth a better place; fashion brands must also attempt to educate their buyers about responsible consumerism. They should do anything in their capacity to work closely with farmers and tell buyers about the significance of regenerative agriculture. Let take the case of California fashion label Christy Dawn who is dedicated to expanding the farm-to-closet model in a bid to increase regenerative agriculture. The brand believes it is a key tool for making fashion's supply chain more sustainable. Its new programme, The Land Stewardship, intends to connect customers to cotton, educate them about how clothes are made, and give them the chance to support farmers working to transition to regenerative agriculture practices. In fact, many progressive brands have begun to recognize that it's not enough to display a mere commitment to buying more sustainable fibres; they also need to be a part of producing them.
Many leading brands, including Kering, Eileen Fisher, and Patagonia, have helped fund farmers to transition to more sustainable agriculture practices. They have helped farmers by sharing some of the up-front costs with them, signing long-term buying contracts, assisting with research or other technical needs, and issuing grants intended to drive transitions at scale. This support is crucial for farmers who otherwise aren't able to take on the risk of transitioning their practices on their own. Certain brands, such as Christy Dawn have mixed up these processes by bringing customers into the picture.
Final Thoughts-
The facts and case studies presented in the post indicate that the fashion industry has a long way to become more sustainable. However, if footwear companies want to leap the race, they must implement customization solutions to help create a positive impact on the planet and their business. Similarly, the custom shoe designing by iDesigniBuy allows brands to keep track of their production process, balance nature, and keep the flow of profit coming with its robust business solutions. Its customization and digitization strategies allow brands to manufacture high-quality, fashionable, and earth-friendly products. It ensures brands meet all the dynamic needs put for by their customers and offers an online platform where the two can come together and create unique designs that can turn heads around.
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