It is crucial for fashion and luxuries brands to succeed and be relevant in the ever-evolving landscape of a highly competitive business environment. The fashion domain is constantly subject to a number of changes multiple times during a year, such as weather, social trends, couture influences, and many more. Therefore, it is often tricky for fashion houses to be updated and offer something new to excite and entice people. Therefore, using web2print solutions can enable brands and retailers to counter the challenges the industry presents before them. It is a customization tool that empowers fashion labels to let their customers select, design, print, and preview apparel, footwear, bags, and many other products using 3d technology.
Web to Print Design Software Offers Solutions to Enhance Customer Journey
According to the IMF's forecast, the global economy is anticipated to grow by 4.9 per cent in 2022, in contrast to –3.1 per cent in 2020. The expanding economic growth signals a positive outlook going forward; however, this positivity weighs even more in light of the past two years of the pandemic that disrupted many people's lives across the globe. The events that unfolded due to the prolonged lockdowns sabotaged many livelihoods and interrupted international trade, economies, travel, and consumption pattern. And since fashion comes under discretionary consumption, it was hit further harder. However, the silver lining in the entire gloomy event was digital technology and eCommerce that helped fashion brands and retailers to stream through these challenging days and emerged as winners by constantly re-inventing and innovating new solutions to facilitate these changes.
Let us look at various technologies that helped fashion companies to garner more revenue:
The Inception of Artificial Intelligence
AI is exponentially emerging as the future of all fashion products as it helps fashion houses to perform various tasks, such as manufacturing, marketing, and selling, efficiently. The new-age technology also helps them understand consumer behavior and patterns that enable them to create awareness, product development, and demand tracking. In the last couple of years, we have witnessed how technology can maximize user experience, improve sales, and using AI can enhance your sales process through intelligent automation. Innovative tools, such as chatbots and touchscreens, are used in stores to improve customer experience and provide customized production suggestions. Along similar lines, the web-to print eCommerce solutions offer customization solutions to fashion houses that enable them to offer personalized and tailored customer experiences.
The Rise of Virtual and Augmented Reality
During the pandemic, the meteorically rising online shopping has enabled retailers to leverage their online operations and integrate them well with their online and offline stores. The constantly increasing demand for omnichannel has made it imperative for fashion houses to offer a combined top-notch shopping experience across channels. And this is where AR and VR come into the picture and allow your customers to virtually try on outfits. The enhanced customer shopping leads to greater fit-accuracy before the purchase. The technology uses customization measures functionality, fulfilling virtual shoppers' genuine need for trail-before-buy.
The better customer engagement is, the easier is long-time retention, especially when awareness campaigns on ever-expanding social media back it. The technology assumes a prominent status on social media platforms and helps fashion retailers and brands to cater to wider customers. In the coming days, the fashion market is anticipated to witness the emergence of many such tech-service providers that will elevate fashion brands' online and in-store experiences.
Conclusion-
In a nutshell, technology will continue to influence every level of fashion development in the coming days and benefits customers. The people's reliance on technology will only increase due to pandemic experience, which will breed more fascinating inventions in the future. In the last couple of years, we have had some great learnings, and each step taken forward by the fashion industry will offer some unimaginable opportunities to explore. The fashion players will have to manage demands with the digital and sustainable business model. The web2print solutions by iDesigniBuy will help fashion labels to meet customers' expectations and stay pliant to their behavior and shopping pattern. It also helps luxury brands and retailers recover their losses by empowering them to unlock growth, engage with customers, understand the changing dynamics of the online marketplace, and concentrate on building profit margins.
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