A few years ago, product customization was limited to certain groups of items and brands. It consists of storefront products, marketing items or gifts. A lot has changed over time. All retailers, regardless of the product they sell, find value and benefit from personalizing products. Many brands believe that customizing a product is a great way to increase customer engagement and retention.
Let's take a look at the benefits of offering personalized services in an ecommerce store:
Free Promotion: By including a small section about CIY (Create Your Own) on your website or online store, you will get people to talk about you and your brand. A great choice of customizing products can get you talking in the city and make noise for your business. Regardless of the size of your brand, customization options work to the benefit of your business. Just make it relevant and fun and you can become a media and consumer hit.
Higher prices: Online surveys and studies show that customers are willing to pay about 25 percent more for personalized items.
Easy Market Research: There are several product customization software on the market to help you understand exactly what customers want. You just have to pay attention to what your consumers are designing for and it will give you an idea of what consumers of your brand are looking for and expecting.
Secure the most of the gift market: offering customizable products makes it even more attractive as a gift. This applies to both expensive and inexpensive products. Many brands have done this in the past; like Blue Nile did with a diamond engagement ring, and Hallmark did it for a Christmas card.
A stronger online presence: By offering the option to customize products, you give customers a reason to buy from your store. The more users visit your store and spend time there, the better you will rank on Google and other product search engines. A strong online presence makes it easy for you to develop a personal relationship with your customers and ultimately expand their connection.
Direct-to-customer sales possibilities: Product customization allows different products to be sold directly to end consumers without the need for third party intervention. Connecting directly with your customers helps you understand your customers and is useful for your business.
Better customer retention: When you give your customers exactly what they want, when they want it, they are more likely to stick with your brand. If you always cater to their personal needs, they have no reason to buy from another supplier.
Increase sales: Young people (13 to 31 years) have been revolutionizing the personalization trend for years and expect personalization in every element of their lives. So if you give them something with customization options, they will. And because Millennials have tremendous purchasing power, more customization means more sales.
Restructuring the order process: The old individualization process involved many stages between the customer and the supplier. Understand and make designs based on customer requirements and send users for approval until customers are satisfied. This process is time consuming and frustrating for both the customer and the organization. By integrating product customization tools into your online store or website, the entire process of customizing and ordering products is simplified. The waiting time is reduced by this practice and the consumer is given the freedom to design the product as he envisions it.
Comments
Post a Comment