Product Configurator: Evolution and its popularity in Apparel Industry

Bulk production was a part of various eCommerce stores for a long time. And consumer keeps purchasing whatever it was online. But then they show their excitement for creating customized products or purchase the things that reflect the individual personality. Entered into product personalization technology and started winning the customer's attraction.

Moreover, technology was appreciated by the customers; there are some of the issues that are by ecommerce business owners.

Primarily Product Customization Tool was not fully available. Even if they were, they were highly costly. Moreover, it was a bit critical to actualizing some of the features. As these products were asked in single or two pieces, it was difficult to look at the resources for production. To come up with the demands of customized products, wholesalers were looking for one solution for every product. And technology in course itself does personalization cost effective and easy.


Development of right technology:
The demand for online product configurator resulted in developing web to print solution that can be integrated with a website of ecommerce business owners, making it enable for a customer to develop customized products from the core. These products were developed with the help of HTML5 technology and are highly personalized.

Various retailers initiate appreciating technology because of following reasons:

1. Easy integration and maintenance: 
The design software and extensions come with integration and are easy to install and can be seamlessly attached with Magento ecommerce store. As the extensions are open source, retailers can also personalize various functions as per the requirement of the customer. You can look for various companies that allocate these tools on yearly or monthly fees basis and can set up the readymade web to print ecommerce store as per need. Various certified developers initiate in updating and maintaining product designer software by charging nominal fees.

2. It initiates in winning customer trust: 
The digital customer nowadays as also called "Millennials." And as they are digitally native, they can thrive on the internet for every fulfillment based on information, conversation for buying the products as per the choice. They are looking to pay any amount as per their want. By opting product design software, retailers can avail to their customer with customization freedom and give value to money. With the help of this tool, a customer can,

• Display the arts to other
• Select images, colors, and clipart’s.
• Merge various products and develop new products.
• Preview of designed products and checkout easily.

3. Drive Innovation:-  
These tools help retailers and consumers to look beyond the print. Retailers do not want to indulge in developing printing tasks and can increase sales with the help of customers for creating personalized gifts, marketing collaterals, and business verticals. If you are looking to go beyond the realms of typical printing errands, to invest in this software is undoubtedly one of the best ideas.

Why is popularity likely to boost in future?


To engage the user is one of the major objectives of marketing planning, nowadays. It is crucial to involve consumers and drive them to surf across the store to buy your products. Product Configurator software makes consumers visit eCommerce frequently, and engage them with highly interactive stuffs like commenting and sharing on social media that helps customers in getting attached for your products designed by them.'

The popularity among the designer tools increases in future as they meet all the expectations and demand of the customers that provides high-quality buying experience and gives the reason to come again on eStore. It also creates various referrals results in brand awareness of the business.

One can check several user-friendly, and feature enriches software that helps the customer to design various t-shirts, mobile covers, mugs, caps, bags, jewelry and much more. Be very sure about investing in such as these technologies are highly in trend.

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