How Tech Influences The Fashion Industry - Will Customized Apparel Change the Game?

With the digitization of every industry, the fashion industry is no exception. The fashion world has adopted and filled with many technologies which may spin your head. The incorporation of technology with fashion world facilitates users to browse products, compare costs, and purchase garments from the ease of their home without having any programming knowledge. Progressive technologies have put the fashion world and its hundreds of thousands of users at the forefront of a rapidly-growing online industry with an intension of satisfying buyers of any gender, age, size and budget.

Here are some industry trends that help business to deliver the best to their customers:

Easy Access to Fashion: Nowadays, there is an app available for everything. Everything that you can imagine as well as some that you can’t even imagine exists. In the fashion industry, incorporating clothing design software and developing the app is on the rise, offering users immediate choices, price comparisons, locations, and the best deals across the globe. Nowadays, there are numerous platforms to purchase trendy apparel or handbag. Also, there are options available for product customization which fascinates customers. Hence, it has become important for clothing businesses to offer advanced features to expand the customer base.

Big Data: Big Data is becoming part of every industry and fashion industry is no exception. It is an exceptionally huge amount of data which can be processed and analyzed to reveal trends, patterns, and associations of human behavior and interactions. Data analysis plays an important role to understand market trends, consumer purchasing behavior, customers' likes/dislikes; it also enables business owners to ultimately foresee the future before it’s here. With the help of upgraded technologies, designers can predict the future trends and fill storefronts with inventories required to meet customers’ requirements.

3D Printing: Earlier 3D printing was compared to science fiction. After 2010, 3D printing brought the revolutionized changes in the fashion design industry. Today, 3D printing technology facilitates designers to create much complicated designs which are seemingly difficult to manufacture. With the help of this technology, users can see their designs in real-life form on a digital avatar and can make changes which will instantly reflect on the model.

Online Collaboration: This is an era of digital platforms. Designers, manufacturers, models and even photographers are utilizing online technology to explore the booming market and expand the reach in the big market. The online platforms allow fashion professionals to interact, meet, get instant feedback, gather and share information from both consumers and peers, which has powered the design industry. Social media brought every professional and every facet in the fashion industry closer, which helps to set new trends, to make a better decision, and to stay ahead in the fashion game in real time.

The Cookie: No, we are not talking about chocolate cookie here. We are highlighting the Internet browser cookie, a tiny piece of information sent from a website and saved on your machine through your web browser during browsing. In the online apparel industry, customized cookies are everywhere to understand customers’ interests to offer personalized services to each individual. With the help of browser cookies, business owners can show strategically customizing ads, coupons and discounts to match the trends, styles and colors user like the most on the website.

Today’s users are no longer spending their time in a physical store or boutique; rather they look for a better option to create their own designs. A full-fledge tailoring software can facilitate businesses to offer a customized option for their product. Before making any purchase decision, today’s tech generation sits in front of the keyboard or on their smartphone and do researching, finding and cost comparing about the product. And, research suggests people don’t hesitate to pay extra if they get customized products according to their requirements.

Will this technology overpower the traditional business? We are helpless to say it has already begun to overtake the traditional methods and to stay ahead and to survive this change; it is important to incorporate the new technologies to your business model.