Online fashion retailers are among who have got the largest benefit in the past few years due to transformation going on in the apparel and fashion industry. Undoubtedly, they have also instantly adopted catwalk fashion and started offering trendy clothes for better satisfaction to their customers. The success of this rapid growing fashion industry is global' all thanks to the highly advanced and efficient management system in supply chain and economies of scale that has enabled the big players to offer customer-centric apparels, footwear and other products with ease.
One of the most dominating and successful brands in terms of value addition is H&M that has gained revenue of USD4.8billion as per the Euromonitor International Provisional as it has gained tremendous response in the Western Europe Market.
New personalization era' changing fashion offerings:
Adidas has partnered with a Silicon Valley carbon start-up that has given a new wing to the privatization idea. The result of this partnership is even more exciting, namely, Future Craft 4D, a novelty in the footwear industry. Future crafts use 4D light and oxygen and can make 3D-printed mid-console scales. Although companies have showcased footwear with a 3D printed midsole, this is the first time a sportswear play will make and sell 3D printed shoes on a large scale, as new technology boost up the manufacturing process and printing. This new technology has reduced the entire timing of printing. Along with the shoes, Adidas' ultimate goal is a pop-up shop, which builds on time after scanning the buyer's body. Such innovation and quick customized solutions are an excellent strategy for Adidas to capture its rivals; with initial Euromonitor International estimates for a sales price of USD30 million. Adidas is still below some of its competitors, experiencing global sales of USD47 million in the previous year. This entire scenario goes same with the fashion industry as clothing design software is one way approach to start offering customization.
The customization offering will not be possible until the enterprise can integrate advanced apparel design software with its website. So, let's take a look at what aspects are necessary to enhance professional development:
1. Higher customer-centric approach: Apparel design software has made its digital position as its approach is highly customer-oriented. Well, it can develop according to the need and business requirements. By this, apparel enterprises can enable their customers the freedom to customize the design, style, and product as they wish, providing a more significant number of choices. In this way, 'eApparel stores can avail value of investments to customers.
2. High-end business model: Businesses are monitoring the changes happening in the fashion industry and adapting to the changes accordingly. Customers are the king in the market. This is where apparel design software is making a difference in the real sense. This becomes possible because the solution is meeting consumers' expectations and providing satisfaction to them. They are now freer to choose apparels in such a way that they can customize their attire as they wish. And this is the main reason that big brands are taking advantage after the installation of software with eStores.
3. Meeting market trends: The advanced apparel design software has the ability to cater to the ongoing market trends and current apparel brand for apparel as per the choice of its customers. Customers will have full rights from customization to checkout throughout the purchase. Standing tall among competitors, it is imperative that eStore provide unique products to customers. Textile design software plays an important role in this.
4. Value-Focused Technology: Businesses that prioritize valuable on-time delivery integrate fashion design software. The software can be developed in such a way that buyers can personalize their apparels and clothes and get the full value of their investment in purchasing. The solution takes the business on a path of high growth - you need to deliver clothes according to customer expectations.
5. Technological advantages: Custom software is the right way to install and accelerate technology in business. Customers also reap end to end benefit because they are doing what they are expecting. In addition, the software is enabling to make shoppers use every feature for apparel customization and to showcase their style on social media platforms. This makes the whole concept of customization popular these days.
Looking into the past, the customization solution was not readily available. If they do, they were costly. In addition, the construction of standard facilities was complicated due to technical constraints. But, with time and technological progress, it is now easier to select and integrate software easily. The combined solution with online required one hour, which would mark the growth of the garment enterprise in this digitally driven market.
Personalization will be a significant trend within the fashion industry from so many upcoming years. But' the brand really needs to work hard to bring personalized products into the mainstream, with production speed and delivery, which a fast-fashion retailer provides. Adidas sells personalized sweaters through its "Knit for You" with pops for USD215; the brand still needs to reduce production costs to achieve real market share.
At iDesigniBuy, we offer end to end as well as highly advanced clothing design software, and it is feature-rich and has been developed, keeping in mind the latest development. For more details drop us a mail at info@idesignibuy.com.
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