According to a research, when marketers were asked to prioritize one capability that will be most important in future, one-third of them answered: Personalization.
Personalization is going to revolutionize the future of the apparel industry, and more and more brands are altering their business model to offer personalized experiences for their customers.
Jeff Gennette, Chairman & Chief Executive of Macy, says, “Consumers are their own curator now. They’re armed with more information that is informing a more competent point of view about how they put themselves together and how they use fashion for individual expression.”
The leaders in fashion industry agree that consumers are looking for personalization to express themselves by creating apparels that reflect their individuality.
Where do you stand?
Do you want to offer personalization to your customers but unsure of how to do it?
Well, Apparel Design Software can help you in addressing your challenge. ‘The State of the Fashion 2019’ report by McKinsey reveals that technology is enabling companies to offer customers greater personalization.
Yes, apparel design software is the emerging technology that empowers your apparel brand to stand out of the crowd.
Apparel Design Software is driving Personalization
The software allows your customers to create their own outfits as per their choice. The idea is to give them a tool that they can use to develop apparels using their creativity. Apparel design software is equipped with many features and functionalities that help customers throughout their shopping journey on your online store. The customers can customize the clothes by changing the patterns as well as personalize them by adding the image, text, graphics, and logo to suit their requirement.
Personalization, when embedded in shopping experience, leads to higher customer engagement levels. With the help of software, the customers can personalize T-shirts, Hoodies, Jackets, Jeans, Shirts and a wide range of other apparels. For example, if a corporate customer wants to get uniform designed for his/ her employees; he/she can choose patterns, collar style, prints, pocket placement, cuffs, color, buttons and other details from the library available with the software. The software gives a wide variety of choices to the user so that he can keep iterating the design until he is fully satisfied with final outfit. Moreover, the 3D capabilities of software empower users to see three-dimensional view of apparel at every stage of designing. This helps them to understand how their final product would look like after production. The software shows every minute detail in enlarged format through Zoom feature.
Personalization is driving Customer Satisfaction
Modern shoppers are fashion lovers and trend-setters. They adore unique ideas and love to carry innovative designs. It gives them a distinctive look with impressive personality. They place higher importance on wearing attires that are not readily available in the market. And thus, when given a chance to create their own style, they do not want to miss the opportunity.
Moreover, with apparel design software, they can add texts and quotes on their apparel to showcase their opinion on a specific subject. For example, people participating in a charity event would like to wear a Polo T-shirt saying the mission of their event. This level of personalization is only possible with the help of advanced technology like apparel design software.
“A personalized experience leads to happy, loyal customers.” Check the impact of personalization on following critical indices in 2019 revealed in an online survey conducted by Evergage and Researchscape International on 314 marketing professionals across industries in the U.S from February 21 to March 21, 2019.
Conversion Rate increased from 51% in 2018 to 61% in 2019.
Visitor Engagement increased from 55% to 59% in 2019.
Customer Experience improved by 1% from 55 to 56% in 2019.
Customer Acquisition improved by 10% from 46% to 56%
“Personalization has finally reached the maturity point where it’s all about the shopper. And today’s shopper no longer tolerates siloed channels or touchpoints. They want a consistent experience across the board that provides real-time personalization.” -Meyar Sheik, President of Kibo Commerce.
Do you see value here?
Conclusion
Personalization yields competitive advantage. It has become a necessity in current scenario to stay ahead of the curve. Integrating apparel design software with your e-commerce store helps your brand to leverage the power of personalization.
iDesigniBuy’s offers state-of-the-art Apparel Design Software that allows apparel brands to win the heart of their customers by offering personalization and customization.
Contact experts today.
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