Fashion has always been a hotbed of innovation and has come a long way since sewing machines were introduced. The latest technology that has taken the fashion industry by storm is the AR/VR dressing room, which enables temperature changing smart fabrics and beyond. The online apparel design software is a step towards the innovative future where the apparel brands let their customers try designing their clothes.
Recently, Asher Levine started the new decade by introducing the Vault Collection, which offers fans and trendsetters access to his Luxury Jackets of the Future. The designer is known for working with Lady and presenting her as the Future Gaga. He customized her clothes with technology, now has a list of celebrities following him, including Beyoncé, Taylor Swift, Nicki Minaj, Bruno Mars, Demi Lovato, and Will.i.am, to name a few. He uses 3D body mapping technology to create futuristic, second-skin designs. He plans to launch new styles in few months from the Asher Levine Vault in the designer’s signature future- chic aesthetic. We understand that keeping up with an industry that continually witnesses changes in viewpoints, and the technology revolution is challenging. Therefore, many leading fashion houses are changing their age-old strategy and only focusing on what the customers want.
Trends Supporting Installing Online Apparel Design Software
The fashion domain has seen it all from threads and needles to robots. The most recently, AI algorithms that predict style trends, to VR mirrors in dressing rooms, technology is automating, personalizing, and speeding up every aspect of apparel. The various trends shaping up the market are:
• Decreasing Fashion Seasons
The customization transformed the customer-brand relationship; the former doesn’t like being dictated what to wear and what not, resulting decrease in the fashion seasons. The social media influencers are accelerating the custom apparel cycle. They are marketing the views on various platforms and creating rapid customer demand for personalization. The shoppers have also shifted towards the on-demand model of business, and tools, such as Instagram and Pinterest, are making it easier see-now-buy-now tendency.
• Rising Sustainable Fashion
Customization is pushing the sustainable fashion trend. The rising concern from the younger generation for environmental degradation is bothering the leading apparel brands. It’s estimated that about 83% of millennials in the United States value companies implementing programs to improve the environment, according to The Conference Board Global Consumer Confidence Survey. And about 75% of the population are willing to change their buying habits for more sustainable offerings.
• Improving Iteration and Manufacturing
The cost of starting apparel has gone down because of technology and e-commerce. The online apparel design software offers similar functionalities to the fashion brands where the customers can pick and choose the clothing and later customize it. Top brands are also fast changing their strategies to adhere to the changing scenario. According to Avery K. Baker, Chief Brand Officer at Tommy Hilfiger says, “It’s about delivering on the instant gratification that consumers are seeking.” Plenty of technologies are emerging to scale up sustainable production at cheaper rates.
• Transforming Supply Chain
The personalization of clothes is changing the business models in the fashion industry and hence the supply chain. In 2018, Gucci brought a 37000 square meter product development and lab testing centers. The aim of bringing the supply chain closer was to get higher control over sampling, development, and testing. Apart from this, customers know exactly what they ordered, and changing the custom cloth by the time it reaches them is impossible.
• Reducing Wastage
Since the brands are producing what was ordered by the customer, decreasing the chances of mass production is another trend impacting the fast-fashion market. As companies are gradually shifting towards made-to-order mode, they use limited resources, such as water, electricity, and chemicals, among others. The drift is causing lesser dumping of the apparel and thus boosting the economy in general.
Closing comments
The latest technology and trends are proving to be game-changers for the apparel selling companies. Every participant of the sector, such as designers, manufacturers, retailers, and end-users, are keeping up with the tectonic shift. And the cherry on the cake is, these changes are serving interests of both sides. Customization makes it possible for end-users to decide what they want and become trendsetters and, in a similar way, aids apparel companies to earn higher revenues and reputation in the fashion industry.
If you wish to stream with the high-end companies and pitch your brand at par with theirs, install the online apparel design software by iDesigniBuy.
Contact us now.
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