Finding a perfect apparel fit for any occasion seems an impossible task. Many of the leading apparel manufacturers experience that consumers select a top or trouser, and when they look back in the mirror, the realize they didn’t either like the button or zip or embroidery and don’t buy it. Several leading clothing manufacturers and retailers came up with a solution to resolve this problem, and the answer is customization. The online tailoring design software offers virtually personalize apparel and try on what looks best.
Why Do You Need Online Tailoring Design Software to Flourish in the Custom Apparel Industry?
A report, The Changing Footprint of the Shoe Repair Industry, published on HuffPost, revealed that there were 68,000 shoe repair shops across the USA, but there decreased to less than 7000 by 2011. For the past two generations, people have moved more towards customization because “why wear anything that everyone else is wearing?” This idea inspired a lot of luxury brands to let their customers get a hand in designing their clothes. Frilly, an apparel company, based out of California, was commenced with a similar notion, reports Forbes, while interviewing the owner of the company.
Jeni Ni, the founder of the company, Frilly, was quoted saying, “We wanted to give that personal experience back to the customer and give them a hand in their own designs. I am not a designer, so if I try to design something, it would not look the way that I envision it, but to have a seasoned team of designers already there thinking out everything ahead, then you have all the options. If you don’t like a low hemline you can raise it, or if you don’t like a certain flare of pant you can have it tapered instead. Those little details can change something and then once you find your fit you can order it in multiple different ways and just change a little something.”
The virtual atelier values sustainability and takes every possible step to move ahead in the direction of the environment control. The designers use the leftover fabric and use it in the next line of garments. Their materials are chemical-free, and in-house wear and cleaning are done on each cloth before it is displayed on the website.
How Online Tailoring Design Software Aids Fashion Manufacturers to Gain Stronger Hold
Having a strong foothold in the business you are operating is of great significance. Let’s have a look at the factors that will help you get momentum in the custom apparel market:
• Rising on-demand Individuality
The leading companies in the apparel industry offer customization, but these are operating at a fundamental strategy. Instead, it is boutique companies that driving and determining the custom fit apparel market, thus creating a vast space available for innovation and creativity for the other manufacturers and retailers. Mtailors is another company that offers made-to-order men suit that can be built on the smartphone app. Similarly, the online tailoring design software offers mobile responsive layouts that work on all standard screen sizes so that all users can lap it up.
• Increasing opportunity for retailers
The growth in customization demand from the buyers doesn’t mean the retailers are going to die. Instead, having a store equipped with better and advanced technology for personalization services works in the favors of the retailers. During shopping, the companies ask for details and are used as a wealth of data for individualized assistance. There are companies, such as Walgreens and Target are using these data to transform user’s experiences in the stores. Customer’s in-store behavior and the time spent in the aisles can be the blend for their online and offline presence by providing them a sale outside the store.
• Personalizing User-Experience
The use of technology for custom-fit apparel is still at an early age, and currently is the ideal time for medium-sized businesses to gain momentum and get ahead. For the initial stage, you can start providing them recommendations and gradually move on to full personalization. The individual-based services enhance the in-store user experience and also allow them to get the best product resulting in improved retention.
• Rising Omnipresence
The presence and availability of apparel manufacturers across various domains, such as social media, website, sending messages, among others, makes direct interaction possible with the consumers. Having direct contact increases the transparency and restores faith in your business.
To conclude, the future of retail is customization--and storing and utilizing previously untapped customer data to create offers they can’t resist in places impossible to miss. The online fashion design software by iDesigniBuy is making its way in the fashion industry, and you can also take advantage by installing the tool on your website.
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