A tectonic shift is gradually brewing the apparel landscape, and the companies that are unable to keep pace with the change in consumer behavior and digital competition are finding it harder to sustain their business. The demands by the end-users are always evolving, and the business people must cater to these demands, hence the tailoring design software. The tool is designed to realize the ever changes in the market and help clothing manufactures meet them.
A survey by McKinsey HYPERLINK Company depicts that six out of ten people still use one or the other digital platform for shopping of apparel; thus, having a massive impact on the physical stores. The tailoring organizations need to understand why the customer-experience and merchandising factor influence consumer behavior and, in turn, impact their purchasing capacity.
How Online Tailoring Design Software Aids in Translating the Customer's Needs in the Fashion Business?
The brands need to understand the customers who research online and know what they want and identify with them. Let’s walk through the factors that impacts their buying behavior:
• Omnipresent
Presence on Omni Channel is now a new norm, which is to be followed by all the leading tailoring brands. As per the survey of McKinsey, there are one among three shoppers prefer omnipresent buying. Additionally, more than 60% of the buyers chose digital components for either research or transaction. The more frequently a company appears on the omnichannel, the more direct contact the consumers have with them. It also reduces the chances of middle man and end-users are more aware of the product.
Another reason to be on Omni Channels is that we are living in an era of fast-paced life, and people have access to many apparel brands. Whenever they feel unappreciated, unwanted, or unheard, they will quickly switch your rival's site.
• Personalization
It is also that buyers should get the best personalization services else they will not shy away from dumping your website and move on the next one by someone else. User-experience is no longer an option; instead, it is the necessity to be integrated with ECatalog.
Furthermore, customers indicate that personalization allows differentiating from competitors and delighting them. To personalize effectively, however, brands and retailers must first know who their customer is—to link and identify the one that agreed and identified with them.
• Innovation
Human beings are hungry for innovative technology because most of the daily activities are dependent on technology. The consumers are more likely to invest their time and experiment with engagement models. As the number of e-commerce buyers increases, the degree and pace of innovation and experimentation will also need to grow to serve them.
The innovation techniques by apparel companies also enable customers to gain real-time response faster than before. The fashion design software is the best solution to cater and nurture the demands of the end-users.
• Cost
Yes, prices are an essential part of the driving factors in the custom apparel market. It becomes even more significant when it comes to mono brands rather than the multi-brands. In the latter, the buyers get an opportunity to compare prices with other apparel companies. But also, remember customers are willing to pay more for a better experience, which can include the ability to charge different prices offline and online or across different channels if the experience is sufficiently differentiated.
• Service
The higher the brand level, the higher are the service stakes. As per the report by McKinsey & Company, Americans suggest they will think about switching companies after only one poor service experience. Among all the driving factors for the apparel industry, services give another point to differentiate from other companies.
From the above facts and statistics, it would be scrupulous to assume that fashion has come in full-circle. For many years the buyers patronized the fashion designers and tailors who understood their tastes and preferences, provided advice on the latest trend. They even now need to be offered exclusive deals and expect the same kind of personal touch.
The apparel design software by iDesigniBuy offers solutions to the clothing brands who wish to listen and translate the customers' needs into their business models. The tool helps the leading companies who know their customers better and will aid in longer-term trust, and loyalty, deepen their interactions.
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