People are being asked to stay at home to prevent widespread of coronavirus. These days they only have the internet to their rescue; they use social media to kill their time. Streaming services, remote meeting providers, and social networks also benefit from the shutdown. Some of the brands have identified the opportunity and making direct contact with the customers. These platforms are working as on-demand services and sales force.
Why Smartphones make the best marketplace?
1. Ease in sales
These days customers shop by swiping up on product posts when they want to buy something and initiate a chat conversation with one of the personal shoppers. They can put-up a query regarding a product, share stories on Instagram, upload a picture on Facebook. In short, it's an easy sales having an advantage over the traditional online retailers. In this form of marketing, the average purchase conversation for personal shoppers lasts one or two days, but sales have been made in as quickly as five minutes.
Consumers purchasing are generally tech-savvy, high high-budget clients that have a little bit of an impulse. Shoppers who use this service are 15 times more likely to make a purchase compared to those who are left unassisted.
2. Quick reach
Many customers find it easy to chat on WeChat, FaceTime, and Instagram as they are within thumbs' range, and brands are seeing these familiar venues as forums for replicating in-person intimacy in the digital realm. Text messages and social media are second-nature to millennial shoppers, but successfully selling through these channels is not second-nature to brands.
3. Can handle multiple users
When operating in conventional bricks and mortars, the salesperson deals with a single client at a time. It becomes even more challenging when a showroom is crowded. Having a mobile responsive layout comes handy in such situations, as all the members of the company can communicate with the buyers online. Customers who engage in online chat have a higher average order value, higher lifetime value, and make fewer returns.
4. Huge Margins
It was made clear in the above paragraphs that most of the buyers preferring this mode of business are wealthier people. Besides, the business models also enable them to personalize their products. They generally like to buy expensive, complicated, or highly personal items, such as dresses, intimates, or beauty products, and hence, are more likely to benefit from a personalized shopping experience.
This approach works exceptionally well with luxury, which has higher margins and has traditionally offered hands-on services to top customers.
5. Usage of Technology
In online conversations, the roles of sales associate, customer service agent, and bot are blending to facilitate a new approach. Blueberry, for instance, uses an app that let's in-store associates chat with global customers. Longchamp allows online customers to connect with in-store staff for styling guidance. The chat logs can also help the brand to train employees.
Hero is introducing a two-way video. This is particularly useful for helping customers with fit and for beauty retailers. It is evident that companies are progressing from text messages.
6. Give the second chase to chatbots
With the improvement in artificial intelligence and rising mobile-first customers, chatbots are gaining attention among the users. According to Vogue Business, two-thirds of customers at Walmart-owned Jetblack engage with it every week. The underlying technology, that is, the chatbots, provides customers what they are looking for: which is convenience and personalization.
So far, the blog has successfully instilled the importance of smartphones, and why do they make the best place as the COVID-19 paralyzes the economy. After understanding how this mode of marketing helps companies in selling their products, if you wish to propel in the business, then collaborate with iDesigniBuy. The company offers software solutions that come in mobile responsive layouts so that you can increase the customer reach and revamp the economy of the fashion business.
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