"If you were in my shoes, you would what it feels likes," an old saying but seems appropriate for today's time. There's a reason we see a massive influx of personalized, customized products in the marketplace: That's what Gen Z, followed closely by Millennials, demands. Take a walk in a millennial's shoes, and you could find out a lot about their owner. The custom shoe design software understands the trend better and thus offers personalization solutions to your trendy and catchy millennial customers.
How Sneaker Design Software Help Pulling Millennials to Your Brand?
Footwear is the most potent category in the online luxury market, according to a report published by The NPD Group. According to it, consumers can spend more money on expensive shoes than on a luxury handbag. Footwear has always held a special place in people's style, and it also evolved with their owners over a period of time.
Here are some of the determining components that help millennials with the brand:
Focus on Three Pillars
Several high-end brands of the footwear sector focus on three primary pillars, viz., community, collaboration, and customization, and are the core ingredient of social media. The presence on Instagram, Facebook, and other platforms acts as the lifeblood for brands, and they also see it as an online extension to the community we built in real life. So, whether someone's on the site to create something in the physical store, everything is available to them through these platforms. Therefore, if you want to target your audience, use these media space as they will help you in reaching you're public faster with just one click and a poster.
Blur Offline-Online Realities
Millennials exhibit these patterns and preferences in the offline world, too. They're more open to an overlap between digital and real-life experiences than previous generations. They don't necessarily prize the idea of unplugging. They seek a constant, efficient balance between online and offline, tech and nature, work, and play — and sometimes the balance blends it all. Our shoe design comes in a mobile responsive layout that will allow your buyers to access your site for customization anytime and anywhere
They Want to be Involved
Gen Z deeply values being a part of the process. From start to finish, you go right to customers and ask them what they want to see in your collections. An excellent example of this would Cariuma's Ibi sneaker. The company's buyers described it as It was explained to be light as air (bless), promised zero break-in time, and was, perhaps most importantly, not only easy on the eyes but easy on the environment, too. The announcement of launch immediately flooded the organization's inbox with requests for more size, style, and way to personalize the new shoe style. This is a consistent trend, as they witness 25% of sales, including custom elements.
Looking for their Identity
Gen Z wants its own identity. This comes in the form of new products, not just rehashing the outcomes of previous generations (and selling it to them as something new). Brands have a responsibility to keep their customers on their toes by introducing something unexpected and authentic. For the brands, this also means building a diverse team. If you want your products to reach everyone, then you need to elevate different points of view and believe in each other to tell the story.
To sum it up, personalization is the new status quo. And it's easier than ever to implement. Instead of condemning younger generations who don't stick to how it's always been, retailers need to innovate and embrace the new multichannel, consumer-focused reality — to do more than what's expected, through empathy. If you are reluctant or confused, then custom shoe design software by iDesigniBuy is there to help you. Our customization solutions are in line to meet your customer's demands and will help you to attain great heights and popularity among the younger population.
Collaborate with us now.
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