Everyone wants to be liked and popular within their group of friends and colleagues. Have you ever noticed that the most famous people wear designer clothes and always look smart in their outer appearance? People naturally want to improve their standing within the community and look for fashionable outfits that communicate the same. And customization makes it possible for them to stand out from the crowd. Fashion design software is here to help your buyers develop an independent style and become a trendsetter.
Apparel Design Software Helps Establishing Hold in the Fashion Market
With the outbreak of a pandemic, the fashion industry is witnessing a change in the way consumers bought their products. They are now super conscious of what they are buying and what it be useful in the coming days. Therefore, the sector has felt the need to introduce artificial intelligence in the business model so that its buyers could get recommend a style that will suit each customer's unique taste.
Fueling on the similar trend is Alana 'CityStyleBot', which gives high-street and independent fashion retailers an alternative virtual shop front to serve customers post COVID-19. The AI used in the Alana suggests clothes from high street retailers and independent boutiques with a same-day delivery service making the whole high street a virtual shopping center - one checkout - one delivery charge of €3.99. Alana helps retailers compete with major brands that have an established ecommerce foothold.
The case of Alana is enough to make you aware of the change in the purchasing pattern. Here are a few ways your company can capitalize on it:
Global to local
When the pandemic erupted, the entire supply chain had halted, and as each country locked its cities, it became essential that we should rely less on the warehouse. Now that each country is stressing on going entirely local, this measure has become even more critical than ever. Customization, along with the latest technology, helps end-users to design their product then and there and thus reduce the chances of storing stock in warehouses.
Another essential feature of moving back to local is we could support our artisans and workers whose business has been completely shattered. They can put up their work on the company's website, and buyers could take an idea from them to design their clothes. Out clothing design software aims to benefit the environment from reducing packaging due to our multi-store shopping and also to benefit the local economy. By purchasing the items from local stores means supporting jobs in each city.
Virtual Style Sessions
Customization is the best friend of customers these days and aids them in becoming even more stylish then they already are. The customization tool allows virtual styling sessions to people where they can try on their self-designed clothes and check with the style guides to suit them. Their neck design, cuffs, waist, and even button will be completely tailored to the customer's preference, and the stylist of their choice will go through everything they want to discuss from style tips and tricks, colors, and seasons. The customization since it came on board it successfully transformed itself into a stylish and has allowed brands to reach further and style people on a global scale as well as connecting local retailers to new customers. It has allowed women the luxury of having their stylists at an affordable rate from the click of a button. It is fast, efficient, and accessible. With advanced technology, stylists are also supported by the recommendation system to help with the shopping and styling experience.
Smarter Shopping
The personalization solution is the future of fashion, cleverly combining style with technology. Using AI, the tool delivers personalized recommendations to your customers based on their taste. No more aimless scrolling on multiple fashion sites! As users interact with styled looks on the platform, a user-specific profile is generated that forms the basis for making highly personalized recommendations of other looks and items they might wish to consider.
The bottom line of the blog is that the way the fashion industry used to work is changing rapidly. And it would be wise to change with it when there is ample time to experiment and invest in new technology. The fashion design software by iDesigniBuy is inbuilt with customization solutions that will help you to gain a better understanding of changing trends and behavior of the customers. Therefore, install the tool now to establish your footprint across the globe.
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