The fashion industry is struggling to keep up with the demands of Gen Z, are a bit hesitant to admit that the rules have changed over the past two decades, but some fundamentals still apply. Men who wear suits need suits in at least three shades. Beathe the suit, they will always need a crisp cotton shirt that does all the talking in terms of personality and choices. The shirt design software is specialized in providing a room full of opportunity to your buyers where they can pick, design, and wear the shirt digitally.
Custom Shirt Design Software Aid Brands to Adjust with New Trends
Fashion companies and retailers have used big data to improve somewhat their ability to anticipate demand. In a category as impulse-driven as fashion, past consumer behavior is hardly a predictor of future behavior. The customers have significantly benefited from the fashion industry's inefficiencies, enjoying cut-rate prices on overstocked styles that don't sell at full price. But as time changed, the fashion houses are equipping themselves with the latest technology to overcome the inefficiencies built in the system. One such superpower to eliminate the preconceived trends or believing that they could control demands is customizations.
Let's understand the benefits of offering customized shirts:
· Stand out from the Competition
Let's consider an example wherein a town, there are two clothes stores, both of which sell shirts. In the first, customers can choose a design from a catalog of 100 different images and patterns, all beautifully designed by talented graphic designers. In the second shop, however, there is no catalog – customers can walk in and are asked for any image they want. Based on the model, they told the designer, and a few days later, the customer receives the shirt just as he thought. Given a choice, most people will choose to shop at store #2 and get their dream shirt, safe in the knowledge that nobody else has the same one. If you can offer unique products, custom-designed for each client, it'll make a big difference in the decision-making process.
The 3D shirt design software will allow your clients to walk through different images of shirts, including color, style, fabric, buttons, and many more. From here, they can mix-and-match their favorite pair and bring it all in a single product. This way, not just you but your customers will also get a chance to wear something unique and special.
· No need for higher inventory costs
You don't need to trash your existing business model to tap into the personalization market. There's no need to throw out all your stock and buy a fresh batch. With a little ingenuity, you can customize the same items you already sell, only by adding a special little touch. But that doesn't mean you have to stockpile versions of your product – you can customize a single product as each order comes in.
For example, if you sell shirts and trousers, you could use a UV LED printer directly onto the product or use a desktop impact engraver to personalize stitch-on the cuffs or collars. With either option, you've made a relatively small investment that lets you increase the mark-up on your existing products.
· Better customer insight
Customer data, consumer trends, and buying habits are reliable tools to have in any business arsenal. Having your means of gaining insight can give you a definite competitive advantage. Business without a product personalization offering can only gather data on the items they have in stock. If they allow their customers to customize the products, they can know their customers in ways their competitors can't come close to.
With technologies like CRM and data analytics, companies can save each customer's information and use it to offer products or services adapted to their tastes and preferences. Good personalization goes hand in hand with analytical technology. As fate would have it, artificial intelligence is the biggest asset used by companies to use their customers' personalization habits to anticipate the next big sales trend.
To sum it up, offering fully customized products turns online shopping into a unique experience, adapting your online store according to the interests of each customer and increasing the conversion of each visit to a sale. The shirt design software by iDesigniBuy will help you brands to lead in the fashion industry and anticipate the market challenges way before others can.
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