Mass customization allows customers to customize an item's features, content, or appearance according to their preferences, and it has been in the apparel industry for an extended period now. The apparel design software is a step towards achieving the target, in case you are yet to venture into this business domain. The tool will guide you through the recent customer trends and what you should do to revitalize your brand.
Mass production and consumption in the fashion industry brought up numerous sustainability issues along the product life cycle. The industry is characterized by fast-changing fashion cycles, high volumes of production, overconsumption, and frequent disposal habits. Though many companies have already adopted the measures for sustainability, some are yet to adopt the strategies. In this scenario, mass customization has been identified as one such viable strategy that carries the potential to create both economically and environmentally sustainable business models.
· Embraces Advanced Technologies
Digital advancement in the customization process allows overcoming this issue by facilitating the customer to view the design and fit of the garment before making the purchasing decision. 3-D body scanning and virtual prototyping technologies enable online fit sessions even before the garment are physically being made; thus, customer satisfaction is ensured as early as the product development stage. The advancement of technology embedded with the mass customization process allows the customer to try out a few different style changes virtually and observe the fit and style before making the purchasing decision.
With the help of clothing design software, you can let your buyers explore the new styles and check how they look using the digital platform.
· Improves Relations with Customers
Mass customization offers an improved customer relationship to the product and the producer. Each customer is personally treated, which helps to retain a customer long term through the development of trust and relationship between the supplier and the customer. In the mass manufacturing process, the customer is not directly connected with the manufacturer, and their products are made based on extensive market research and trend information. This offers the customer a sense of belongingness and attachment to the product and process, even before purchasing it.
· Extends User Phase
The time period the consumer uses a garment depends on various intricate factors. Yet, the degree of consumer attachment to the product is one key factor, as discussed in Section 3.1. During the customization process, unlike in mass manufacturing, customer attachment to the product is already built up with the involvement of the customer as a co-designer. This sense of ownership and belongingness, together with the uniqueness of the product, makes consumers keep the garment for a more extended period than mass-manufactured clothing with a standard design.
Conclusion-
Profitability in adopting mass customization is promising, as many companies are reported to have double-digit sales growth. Similarly, fashion companies have shown their desire to shift from mass manufacturing to the mass customization strategy. The apparel design software by iDesigniBuy will help you to gain profit to the business in the long run through minimizing excess production, reducing inventories, and waste generation.
Collaborate with us now.
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Online Fashion Designing Software Deals with Changing Fashion Trends
In today's fashion market, consumer's desire has changed from purchasing mass-produced apparel to a more personalized garment with the right fit and preferred design. This growing desire for product personalization demands apparel manufacturers to swap the process of first creating the product and then selling to the fist marketing brand and then making the garment.
Let's see how customization can change fashion industry trends:
· Brings Sustainability in the Fashion WorldMass production and consumption in the fashion industry brought up numerous sustainability issues along the product life cycle. The industry is characterized by fast-changing fashion cycles, high volumes of production, overconsumption, and frequent disposal habits. Though many companies have already adopted the measures for sustainability, some are yet to adopt the strategies. In this scenario, mass customization has been identified as one such viable strategy that carries the potential to create both economically and environmentally sustainable business models.
· Embraces Advanced Technologies
Digital advancement in the customization process allows overcoming this issue by facilitating the customer to view the design and fit of the garment before making the purchasing decision. 3-D body scanning and virtual prototyping technologies enable online fit sessions even before the garment are physically being made; thus, customer satisfaction is ensured as early as the product development stage. The advancement of technology embedded with the mass customization process allows the customer to try out a few different style changes virtually and observe the fit and style before making the purchasing decision.
With the help of clothing design software, you can let your buyers explore the new styles and check how they look using the digital platform.
· Improves Relations with Customers
Mass customization offers an improved customer relationship to the product and the producer. Each customer is personally treated, which helps to retain a customer long term through the development of trust and relationship between the supplier and the customer. In the mass manufacturing process, the customer is not directly connected with the manufacturer, and their products are made based on extensive market research and trend information. This offers the customer a sense of belongingness and attachment to the product and process, even before purchasing it.
· Extends User Phase
The time period the consumer uses a garment depends on various intricate factors. Yet, the degree of consumer attachment to the product is one key factor, as discussed in Section 3.1. During the customization process, unlike in mass manufacturing, customer attachment to the product is already built up with the involvement of the customer as a co-designer. This sense of ownership and belongingness, together with the uniqueness of the product, makes consumers keep the garment for a more extended period than mass-manufactured clothing with a standard design.
Conclusion-
Profitability in adopting mass customization is promising, as many companies are reported to have double-digit sales growth. Similarly, fashion companies have shown their desire to shift from mass manufacturing to the mass customization strategy. The apparel design software by iDesigniBuy will help you to gain profit to the business in the long run through minimizing excess production, reducing inventories, and waste generation.
Collaborate with us now.
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