The crisis created by the coronavirus pandemic hit the fashion industry especially hard. Online shopping surged, but not enough to erase the damage done by store closings and economic worries, which caused people to curtail spending on nonessential goods. Therefore, brands have to rely on ecommerce storefronts and bring out the best services that will convert the visitors into potential customers. The custom t-shirt design tool is one such customization solution that is designed to deliver a top-notch service to your brand and provide a room for your buyers to experiment with their looks and fashion sense.
T-Shirt Design Software Providing Room for Bringing on More Innovation
Around the world, more people are shopping online and ordering merchandise online to pick up in person—trends that are expected to continue. COVID-19 lockdowns also have led to an uptick in first-time e-commerce shoppers. The COVID-19 crisis has made people more conscious of sustainability and the environment, and it has piqued interest in spending on health and wellness and essentials such as casual apparel, skin care, and home products.
Shifting consumer sentiments and behaviors have major implications for fashion brands:
1. Fashion Brands on Social Media
Many fashion brands seem to primarily view Facebook and Instagram as lower-funnel platforms. A large part (63%) of last year’s social advertising activity was focused on driving conversions – a significantly higher figure than the 21% dedicated to awareness ads. The combined average across all industries was much more evenly split across the funnel. This shows that, while retail advertisers still want to inspire, they also work to facilitate shopping experiences on social platforms. And they’re leading the charge compared to other industries.
2. People Have More Purchasing Power
According to many researchers, the digitization of apparel has made it possible for consumers thanks to digitization. Since people are able to view the product before it is manufactured, they tend to fall back on it, especially when their buying capacity has drastically changed. In addition to digital preview, the easy customization is also making it seamless for them to design their favourite pair of apparel from the comfort of their homes. Working on a similar model is t-shirt design software online that brings the best of both worlds and allows your customers to design their clothes with all freedom and support they need along with the feature of previewing the designed product on 3d. The feature allows buyers to have a 360-degree preview of the item and make necessary changes (if they want to) before heading for payment.
3. Conscious Apparel Appeals Buyers
Green consumerism is on the rise, and brands need to take action. Ecommerce businesses should strive for creating more sustainable practices. People are now becoming more conscious of the environment than ever before, and for the right reasons. Online businesses need to step in and make sure that their practices are environmentally friendly. This includes practices of sourcing products from fair-trade organizations to help create a greener ecommerce environment. Besides, the consumers are so heavily involved in the production and in general firm activities that they have become even more mature and sensitive to understand what wrong is happening around them. Therefore, you will observe that millennials are paving the way forward to greener consumerism habits.
Closing Comments-
With the advancement in technology and changes in consumer behavior, you need to keep an eye out for these ecommerce trends in 2020. Whichever ecommerce trend you decide to adopt, do it with the aim of improving the shopping experience for your customers, and building a long-lasting relationship with them. The t-shirt design software by iDesigniBuy helps you take your ecommerce evolution to the next level, by evolving with it side-by-side, and taking advantage of these ecommerce trends.
Collaborate with us now!
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