Christmas is here, and we shall see many people gathered outside for shopping or family outings. Yet, you shall observe that there are many who are still afraid to go to public places and stay home in their homes in their comfortable apparel, such as hoodies. What if the clothing brands allow them to design their comfort wear in whichever they want? Sounds interesting. Hoodie design software is the tool that will enable companies to target these audiences and bring out the best in them through their customization solutions. The tool is capable of letting buyers create their fashion while letting the companies have an upper-hand in their production process.
Hoodie Customization Enables Apparel Brands to Scale-up Their Businesses
We are all caught up amidst the social distancing measures and the fear of lockdown, and as the second wave of the pandemic is quickly spreading across the USA and the UK, the fear is intensifying. While we all are busy navigating ways out of these unprecedented situations, we must also focus on the holiday and festive season, which is just a countdown away. Amid all these conditions, consumer behavior is changing rapidly, along with their spending habits. The new normal is affecting the retail scenario in many ways, and with the onset of the festive season, the reality is sinking in that it is definitely not going to be the same this time.
There are always to bounce back even during the crisis, and in this blog, we shall explain how brands should try to ramp-up their business model and spur in the apparel industry.
Let us have a look at the various elements driving the fashion industry:
· Reimagining the Omnichannel Approach
As discussed above, we know how people are skeptical about stepping out and buy things. This the golden opportunity for bands to reimagine their strategy and implement an omnichannel approach into their business model. In fact, statistics support this notion. Ecommerce has been the biggest driver to increase sales, approximately from 20% to 30% alone in April. Initial indicators like Google's mobility reports suggest a slow rebound for physical shopping, even as stores have reopened. Enders Analysis predicts consumer shift to online sales will endure, landing at 25-27% by the end of the year — a potential £4.5 billion additional spent online in Q4 2020.
If this doesn't indicate the installation of omnichannel, then what does? In case it is too much for you to handle, connect with one of the fashion-tech companies. The custom hoodie design is one such customization solution that enables brands to smoothly adopt a multichannel strategy as it comes in a mobile responsive layout.
· Implementing Virtual Trial Rooms (Online & Offline)
Since people are scared to turn up to a shop, it is always beneficial to offer the services they feel safe and secure. And as they "when there is a will, there is a way." Technology seems to answer any problem an industry faces, and the fashion sector is no exception. AR (Augmented Reality) came up with a solution to solve these problems, manifesting now and then. These technologies enable customers to try clothes virtually on the 3D models, helping them see the garment's size and look.
Many brands are using these advanced technologies to gain a competitive edge in apparel, and the results are worth investing your time and money.
· Enhancing Customer Experience
Undoubtedly, Artificial Intelligence (AI) has taken over the industries, be it in automotive, food, or apparel; every industry has adopted the technology for better reasons. Indian fashion retail is also pacing up with the trend, and a lot of technology providers have emerged over the years that are using AI and ML in their solutions. Forecasting future trends, identifying customer buying behavior, and fast fashion are the key factors contributing to the growth of AI adoption.
Conclusion-
In a nutshell, if one door is closed, there is another one that opens. If people are not coming to your store, you have the opportunity to take your store to them. This way, you shall reach out to more audiences and present something new to them. The hoodie design software by iDesigniBuy is one such solution that solves all problems with its customization and digitization feature.
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