This year has been the most influential year of all time. It affected everything and everybody from peoples' lifestyle choices to businesses of all sizes. It is was a time that required the most introspection and changed things for the better. After hurdling the challenges of this past year, retailers are asking themselves what comes next. The use of technology in retail has boomed in 2020 as businesses desperately search for new ways to connect with customers. And a step closer to achieving that target is a t-shirt software. This customization solution enables brands to cater to the new needs of modern times and use technology in the process of meeting them.
T-shirt Design Software Enables Brands to Offer Robust Solutions to Stand Out
2020 gave a necessary boost for growth opportunities in ecommerce. According to Statista, ecommerce retail revenues are projected to reach $6.54 trillion in 2022. Online shopping is one of the most popular online activities worldwide. Although shoppers still like to see some products in-person, eCommerce is set to surpass in-store retail sales by almost 900% in the coming years. New technology is becoming more accessible, allowing brands to create unique, personalized shopping experiences convenient for customers. These are just some examples of how the trend is all set to push the online economy. Let us study in detail how these are propelling growth in the apparel market.
Here are some of the drivers accelerating the use of technology in the clothing industry:
1. Providing Personalized Services Online
As brands and their customers have moved online, the competition even in this era has risen exponentially. Therefore each brand strives to provide a distinctive and unique personalized experience to its customers that they shall remember. Every fashion has its strategy, such as some use chatbots, some virtual assistants, while some cheaper customer service option. Everyone is doing something or the order to attract more buyers. As it offers convenience to both the retailer and customer, this retail trend is sure to be popular in the new year.
Likewise, the t-shirt design tool enables brands to provide customization service to their buyers and let them design what they want to wear and sin whichever way they want, including printing texts, monograms, or images.
2. Adopting Alternative Business Models
With the fundamental changes to traditional retail sales in the past year, a sure-fire retail industry trend for 2021 will be the rise of alternative business models. One example that has been gaining popularity are subscription boxes, which allow businesses to access repeat business to busy consumers while gathering data to ensure those consumers enjoy their experience and continue to utilize their subscription/purchases.
The growing number of fashion houses are adopting an alternative business model based on rental, subscription. They let their buyers pay in installments and provide them with a way to get a hold of items before an additional purchase. In fact, Apple provides rental/subscriptions. It sells its gear and allows consumers to break up purchases into monthly allotments, making large sales more palatable. Retailers, such as Nordstrom, Macy's, Eileen Fisher, Walmart, and Patagonia, are now adopting these same methods for clothing, tools, and more.
3. Transforming Physical Stores
Stores are looking for ways to incorporate their online shopping with in-store visits. For instance, shoppers can see in-store purchases on their app for reordering at home or use their app when shopping to be reminded of items they may have viewed when browsing in-store. These retail trends may result in scheduling shopping visits by appointment. Further, augmented and virtual reality is becoming significant players in the retail industry.
Conclusion-
While it seems like a state of normalcy may be on the horizon for 2021, these trends will surely continue to rise. If you're ready to work with an industry leader who can keep your operations on top of the biggest trend, now is the time to implement the t-shirt software by iDesigniBuy. The customization tool comes with all the latest technologies enabling brands to give their best in the fashion market.
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