The fashion industry has changed a lot over the past few years, and with time, personalization has become one of the "must-haves" for online shops in recent years. Personalization allows buyers to display their fashion sense and set their trends. The new shopping experience where customers design their clothes is gaining huge momentum in the fashion market, and consequently, many brands are compelled to implement it in their business model. The 3d fashion software works on similar lines and enables brands to allow their customers to customize their shirts, dresses, shirts and the minute details, such as fabrics, buttons, and zips. The custom-made solution comes with an in-built digital feature that ensures customers create their fashion style in 3d and enhance their shopping experience.
Garment Design Software Offers Customization Solutions to Benefit the Apparel Brands
A study by Epsilon and GBH reveal that about 80 per cent of US online shoppers are more interested in brands that offer personalization services. The new trend indicates that people want to be heard, respected, and included in every decision the big fashion shots taken. Customization also enables brands to show product recommendations from their e-catalogue as "you might like", which results in more buying and profits. Moreover, audiences are thrilled to experiment with their looks, and personalization allows them to navigate their way to the overwhelming e-commerce offerings and get to the purchase decision faster.
However, personalization is not only about making quicker decisions; from fashion houses' perspective, it is a critical step as it enables them to help shoppers overcome "analysis paralysis". It is a phenomenon where too many options leave one unable to make any decision, ultimately leading to cart abandonment. Accenture found a worrying example of this in their research – "nearly 40% of consumers have left a website because they were overwhelmed by too many options".
Let us look at various benefits it offers to the apparel industry:
1. Enhances Customer Experience
Before providing a personalization experience, the primary task is to know your customers and understand what they are into. To attain this target, brands need to curate data from their audiences that reflect their choices and personalities. It's also important that there is enough of it to account for statistical deviations and variations. Apparel brands can create a pipeline that enables them to gather data regularly and update their existing data. Many online native brands curate fashion experiences, ask their customers some questions about their preferences and expectations, and match them with a stylist who can show them clothes that they think would appeal to the shopper. This enables brands to anticipate a shift in customer behavior and foresee the emerging trends in the fashion marketplace.
Likewise, the 3D clothing design software enables brands to provide an enhanced shopping experience with its customization and digital feature. The tool offers a wide range of designs from your e-catalogues, and from there, customers can pick and design their apparel and minute details on them, such as prints and monograms. The digital feature ensures transparency between the brand and buyers and reduces cart abandonment behavior by showing them precisely what they have bought before heading for the final payment.
2. Offers Opportunity to Stand Out from the Crowd
The fashion industry, by definition, is standardized and substituted, and it easier for companies to predict future market trends due to its mass production nature. This process, however, leads to herd mentality, and brands start launching their collections similar to one another. Since fashion is about uniqueness and individuality, personalization offers the edge to brands to offer their one-of-kind designs to their buyers. It is also a great tool to rise above the seasonality and bring back all the popular older days' stylish trends. Besides, it is a way to celebrate people's uniqueness and their tastes.
Conclusion-
The emerging technological support enables brands to embrace and incorporate personalization that will increase their sales and ROI. Apparel brands need to adjust their process or re-work their process to make it customer-centric, where personalization is one of the key components. The 3d fashion software by iDesigniBuy enables brands to accommodate and revamp various changes in their business model and meet ever-evolving customer needs.
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