Sustainability is the hot topic of the fashion industry, and recent events have accelerated its need in the footwear sector. The domain is, however, witnessing emerging trends concerned with eco-friendly materials and ethical production. The custom shoe designs take this notion further and enable brands to keep track of their production and balance mother nature and profits. The tool is designed to allow brands to meet all requirements of their customers and safeguard the environment.
Online Shoe Design Provides Suggestions to Brands in Capitalizing the Sustainability Trends
According to a Grand View Research report, the sustainable footwear market is estimated to reach US$11.8 billion by 2027 – growing at a CAGR of 5.8% from 2020 to 2027. The rising consumer awareness could be attributed as the major cause behind the wave of making sustainable shoes. As per the report, sustainable sneakers are leading the market shift – and it's a good thing they are, considering that sneaker productions alone account for 1.4% of the world's greenhouse emissions. However, not all shoes are made with eco-consciousness, and therefore, more brands show up and tell their stories to the world about how they are producing ethical shoes.
In the current blog, we shall explore the sustainable footwear market and how it is benefiting footwear brands. We shall also highlight how brands use the eco-friendly strategy to form a strong bond with consumers. Good brand imaging, ecological benefits, and benefits to consumers are some of the upsides to exploiting the sustainable footwear market.
The biggest factor contributing to the growth of the sustainable footwear market is the use of modern technologies to manufacture shoes. Technology seems to have solutions for our problems; no matter how much we blame it, we need its support to further our businesses and protect the planet. The same latest solutions have found that leather can be sustainable if the shoe manufacturer uses vegetable-tanned leather. Previously, to produce a pair of shoes, brands had to rely upon chrome-tanned leather. But the advent of a new form of leather is grown from vegetables based tanning agents, such as mimosa trees, gallnuts, and others.
Moreover, brands also have the option of picking up threads with vegan leather. However, it is primarily made from polyurethane, a plastic-based material. The use of such materials leads others to question their environmental credentials.
However, revamping manufacturing processes seems too much for brands, then there is one more alternative that will be a lot easier. Customization is the best alternative that requires very little effort from the brand's end and enables customers to wear something they like. The 3d shoe design online works on similar lines and helps brands to track their production process. The tool, once implemented on the website or physical store, empowers customers to design their shoes as they like in 3d, and after receiving their order and final payments, brands can deliver the product. Thus, it ensures brands produce what is asked of them and takes them away from the fast-fashion trends and protects nature.
Conclusion-
Understandable, sustainable raw materials are costlier to purchase; however, they are developed to reduce waste, save a fortune and add to the manufacturers' resources in the long run. Also, it is a fact that sustainability can only be achieved when brands and customers work together and stick with their commitments. The custom shoe designs by iDesigniBuy help brands meet their business requirements and earn more profits by offering customization and digital services to their customers. These strategies are unique and enable brands to gain a competitive advantage and reach out to their consumers.
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