The pandemic and resulted economic shutdowns had caused unprecedented challenges for the fashion industry. With changes in consumer spending and disrupted supply chains, the brands are looking for greener, more digital, and sustainable solutions that keep their businesses running under any circumstances. These new business models are not crucial for business growth in the coming days, but they also help brands reshape the fashion industry's future as a whole and reinvent themselves to adapt to these changes. The 3d fashion software works on a similar concept as it allows brands to offer customization services to their clients so that they can track their production processes and involve customers to make a safer and greener planet. Additionally, it helps buyers to check their designed outfits minutely with the help of its digital features. Thus, it brings the best of fashion and technology to safeguard the planet, which is now the essence of every brand in the fashion industry.
Garment Design Software Provides Solutions to Rejuvenate the Digital Fashion World
Today's market is a challenging landscape for businesses, especially in the fashion sector. It is a matter of surviving or vanishing in an extremely intense and competitive market. Apparel brands are not just preparing for a bleak future, but it is more about sustaining in the market. It is understandable that revamping the end-to-end supply chain can be transient and disruptive while also hindering the production capacities. However, brands must show determination and commitment to protecting their suppliers and distributors. If brands refuse to work along with the evolving consumer patterns, they will quickly fall and find no other medium to sustain themselves in the market. It has been found in studies that prior to the eruption of the pandemic, 80 per cent of the consumers said they were most likely to purchase online, 74 per cent felt comfortable with online shopping, and 41 per cent of consumers preferred store shopping. As the restrictions on stepping out have been completely removed, about 52 per cent of buyers still find it difficult to rebuild the trust, enter the stores, and stroll the aisles. The fear of the baseline sanitary measures and transparency for safety, and protocol for social distancing are the biggest concerns for brands to comply with.
Fashion retailers and brands must make decisions that prioritize consumer safety over the coming months and ensure they provide store and product information that instils confidence in shoppers. As consumers return in-store, the use of technology to connect online and offline and provide shoppers with product information before they visit will be important. An omnichannel approach not only enables a stronger connection with consumers but also creates a seamless experience.
Here are some aspects and case studies that brands must take inspiration from to grow in the fashion industry:
Using Digital Technology to Promote Collections
Digitization has been doing rounds in the fashion domain for quite some time now, yet the confusion regarding its adoption never stops. Though many leading brands have started implementing the technology in their business model, its adoption rate is extremely low. Fashion houses that have installed the new-age digital technology witness a newfound approach to manufacture and sell products. Therefore, several brands are enticing the young influencers to try out digital clothing and sell it to customers to generate buzz and test a less resource-intensive approach. Brands are interested in the idea of working with influencers without giving away the actual good for free. Small brands, in particular, were compelled by the money and resources that would save from sending out influencer samples. Besides, digitization enables buyers to purchase the product with just one click. The digital features come with augmented reality filters that can promote the clothing and generate buzz in the market before they are manufactured in the next six months. The advanced technology offers a better approach to sampling and shipping procedures, with digital fashion becoming more tangible. The current-day application in fashion brands' business model reduces environmental footprints of sending goods to influencers and speeds up the process. However, 3D digital twins are not necessarily an existing element of brand workflows. Many experts believe that tech giants, such as Facebook, Snapchat, and Shopify, make 3D assets more accessible, which accelerates business growth.
In fact, this month, Farfetch became one of the first large retailers to test the practice of digital sampling by digitally dressing influencers to promote the launch of its new pre-order offering from brands including Balenciaga, Palm Angels, Khaite, Off-White, Oscar de la Renta, Dolce & Gabbana, Nanushka, Casablanca, and Nicholas Kirkwood. These brands can send physical clothes to shoot without the digital fashion element. When clothing companies are trying to represent and showcase pre-order, it's usually at a time when there is limited sample availability. Without it, it might not have been feasible.
Blurring the Boundaries Between Physical and Online Stores
The fashion industry is in the middle of a transformation, and the recent events around the world have provided apparel brands unique opportunities that have altered their value chain and made it more inclusive. The recent development in the augmented reality and virtual reality is compelling brands to bridge the gap between in-store and ecommerce storefronts. With the help of modern technology, the brands are now bringing the experience of online shopping in brick-and-mortar stores and vice versa. Therefore, leading brands have leapt this game and offering novel experiences to their buyers to shop at any time and anywhere. For example, Prada's Spring Summer 2022 collection, designed in tandem by co-creative directors Miuccia Prada and Raf Simons, will take place live on 24 September at 3 pm local time in Milan and 9 pm in Shanghai.
Named "Synchronic Views," the format aims to combine the physical and digital experience. Guests at both shows will be presented with the same collection shown on different models and complementary sets. Video screens will allow each audience to see the other, as the show is simultaneously broadcast on different continents.
According to WWD, the event will be a "celebration of the unique experience of the catwalk, of the power of technology to overcome borders and unite. A celebration of fashion and sharing." The shows will be broadcast on prada.com, where viewers will have access to a live montage that will collect moments from the two parallel shows. Prada's last live show was its womenswear presentation for Autumn Winter 2020-21.
Likewise, the clothes designing software is a customization solution that enables your customers to create their designs; thus, helping you to reach out to more buyers and offer them a one-of-a-kind shopping experience. Our virtual solutions allow your buyers to design their apparel through a digital medium. Our tool permits your buyers to experiment with their looks and design apparel, including skirts, shirts, t-shirts, suits, pants, and others. Additionally, it gives the user to design with different colors, add the text, upload different images, rotate the images, and add colourful fonts and styles. We also provide ready-made templates which can be used while customizing. For example, your buyers can design their t-shirts more attractively with different provided features. They can upload their photos or add text, or even brands can add a tagline that can be used for any promotion or in any campaign. They can come over the site, select a T-shirt type and start customizing with the customization features included in the tool. It also provides the privilege of saving your design and can be reused when needed, for example, multiple campaigns, a group celebration. The possibilities for design creation and personalization of this item are seemingly endless. With options for various print types and the ability to upload your photos or creations, your one-of-a-kind item is only a few clicks away. Experiment with different colors and special fonts, design placement and sizing. The only limit for custom creation of these products is how far your imagination can take you.
Providing Sustainable and Responsible Fashion
With months spent at home, consumers expect brands to raise the bar for responsible creativity, flair, and imagination. In their spare time, fashion-conscious audiences have had more time to consider the choices they have made in the past, and push brands to hone their creativity, and determine which brands are worthy of their support. These days eco-ethical credentials and positive social actions have become a significant feature as responsible and conscious fashion –purchases conflate with performance. Gen Z and millennial shoppers were already keen on sustainable fashion long before the COVID-19 crisis, and now their concerns are even more pronounced. Brands that focus their business models on sustainability are primed to capture more of the younger generations.
The American Jeans brand, Wrangler, has announced that it will be accommodating the regenerated and recycled fibre Infinna into its autumn collection. By joining forces with Infinited Fibre Company, the brand plans to replace the cotton used in denim to allow the product to be recycled again by using less water in the production process. The fibre innovation is used throughout Wrangler's Infinited Blue AW21 collection, which includes a number of the brand's signature pieces, such as its men's Western jacket and jeans. A part of the denim conglomerate Kontoor Brands, Wrangler plans to incorporate various sustainable initiatives to align with its goal of developing a circular supply chain and reducing the environmental impact of its goods. This year, the brand has launched a sustainable platform that intends to meet sustainable goals.
Focusing on the Rental Services and Pop-Up Stores
The pop-up stores have helped brands rejuvenate high streets and shopping malls, especially after witnessing a huge dip in sales in the past year. This brings good news for the fashion industry who is in desperate need of physical outlets to enable customers to feel the texture and see the colors in the garments by themselves. The fashion industry has embraced pop-up stores to restore a sense of excitement and interaction into the shopping experience. Several high-end apparel manufacturers and retailers increasingly use pop-up stores to make the shopping experience more immersive and convenient. It also helps brands to form a strong, warm, and transparent relationship with their customers. By creating a sense of excitement and ease in shopping through brick-and-mortar stores can never be replaced with computer screens in the stores. The fashion players have learned how to launch the perfect pop-up stores, and to second the notion, let us visit the example shown by Nordstrom, which is all set to make its debut in Levi's pop-up store.
Nordstrom has opened a new pop-up through Pop-In@Nordstrom. The store will display the collection of 3 designers, namely, Collina Strada, Melody Ehsani, and Thompson Street Studio, alongside Levi's Authorized Vintage and Levi's RED labels. The collections will be available at select Nordstrom stores and online at Nordstrom.com/pop.
With eco-friendly norms begun to become more adaptive and regular used-term, it hugely impacts the logistical and economic shift. Thus, the rise of the new concept in the fashion industry is "rental" services. It is a solid strategy for the future as it allows various buyers to wear the same outfit on numerous occasions. It also benefits nature as it reduces the overproduction burden on brands' shoulders. Therefore, mass production of disposable items has stalled as more and more consumers seek out eco-friendly options. For brands to thrive in the fashion market, they can't do it without meeting sustainable standards. For instance, Vince, that has launched its rental services in 2018, is extending its Vince Unfold, a rental programme to include menswear. Its top management anticipates that as the world returns to its normalcy, the demand for rental clothes automatically grows. And by extending their programme, they hope to appeal to the widest audience possible.
Vince's rental services allow its buyers to purchase unlimited clothing for 160 dollars per month. Its new menswear platform will follow the same format and provide one-off rentals with a programme under the name "Borrow", which won't require a subscription.
Wrapping Up-
Towards the end, it is appropriate to comment that the pandemic has transformed the fashion industry extremely unprecedentedly. The solutions adopted by the sector are aiding it to reinvent and reshape the future of the supply chain. The actions taken by fashion houses, irrespective of their sizes, will strengthen the resilience of the businesses along with the supply chain. Investing in a more eco-friendly, ethical, and digital solution in the business models will be decisive for stakeholders in the industry to strengthen their role in the supply chain. Working in similar lines is the 3d fashion software by iDesingiBuy, a customization solution that offers relevant and modern solutions to fashion businesses and meets the emerging requirements demanded by customers. It is a pioneer in the fashion-tech industry that enables brands to foresee future trends and modify their business models to flourish in the market seamlessly.
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