In the last year, the fashion industry witnessed some unprecedented challenges, which ultimately led to halting its supply chain and disruption in its revenue. However, as the world is getting back to its routine, brands are forced to adopt digital strategies that will boost their sales and expand their business. Likewise, certain brands have found another way to enable them to attain their dream of growing their business, which is multi-brand eCommerce. On a slightly different ground with the same intention, customization solutions also help apparel brands to expand their business. The custom shirt design software also works on similar background and allow brands to adopt various business expansion strategies. The tool comes with a built-in digital technology that enables buyers to preview the designed apparel before heading for the final payment.
Shirts Design Software Offers Solutions to Stand Out in the Multi-Brand Landscape
The modern world has brought tremendous advantages; one of its crucial roles has been changing shopping methods. With the rising consumerism, brands are compelled to adopt strategies that help them reach out to more audiences. And with the boom in eCommerce trends in the last year, many retailers and apparel manufacturers want to revolve their techniques around the same phenomenon. Despite the online marketplace having more intense competition than ever, brands seek alternatives that help them gain an edge over the others. And the new way to attract consumers is following the road of multi-brand retail. This developing direction has proved huge efficiency as it brings fruitful results for the merchants.
As consumers of the fashion industry have changed their habits dramatically, courtesy to digital and social technologies that are transforming the ways they shop, spot trends, and share ideas and passions. A decades ago, people would spend hours browsing around in the fancy store or stuck to a few favored brands for the sake of time and simplicity. However, they are now more likely to browse and shop for the same brand through smartphones with advanced technologies. This new-age technology allows them to get instant access to the looks and recommendations of friends and acquaintances around the world. This has made people much more open to trying new brands and much more impatient about getting the styles they want straight away. Today, in the post, we shall explore more about multi-brand retail and help you understand how this new business model will help you scale up your business.
In this blog, you shall find many answers you have been looking for to expand your business. But let us take the first step first.
What is multi-brand eCommerce retail?
As the name suggests, multi-brand stores are those that sell more than one brand. As a result, they have a wider range of products for consumers to choose from compared to single-brand retail, which sells one brand product. For instance, department stores and outlets are the traditional multi-brand retail since visitors can easily find various brands and pick suitable items. With the booming of eCommerce, many retailers can agree to sell their brands on only one site. On the other hand, stores like Zara only have the products of the brands. There are many multi-brand retail stores that people must already be aware of, such as Walmart and Amazon. This new-age retail business model has helped fashion companies simplify the shopping processes for millions of people worldwide.
Let us now explore the various benefits this new model brings to the table for various apparel brands:
· Allows Ubiquity to Become More Exclusivity
As clothing brands cannot throw caution to the wind, they have to take every step by carefully assessing every step. However, this means that retailers and manufacturers need to think beyond the traditional outlets to capture growth. In these scenarios, exclusivity as we know it will kill all your aspiration to succeed in the business. Several mid-market brands, including ASOS and Net-a-Porter, have already eschewed online marketplaces, but they do so at their own peril. It is surprising to note that majority of retailers, have an online presence, but only a few have embraced multi-brand e-tailers. This lack of enthusiasm from retailers is counterintuitive. It has been found that mono-brand sites had 600,000 unique monthly visitors, compared to leading multi-brand e-tailers that had 3.6 million unique visitors per month. When many companies are still relying on the strong offline brand, it is imperative that they transfer their products online and across different stores.
Indeed, certain brands have a strong stand-alone position on the web; however, the percentage of brands adopting multi-brand retail business is more, because the chances of succeeding in the multi-facet model are higher. Besides, in the digital future, retailers must make efforts in the direction to identify various routes to adhere to the evolving market trends and make themselves more relevant. They must adapt their online distribution strategy to embrace the opportunities presented by multi-brand e-tailers. With this industry shift gaining momentum, brands are already testing partnerships. Retailers need to move beyond solo online approaches to capture digital advantage truly—and they need to do so quickly.
· Sews Up the Competition
In the digital time, when eCommerce is booming, it will be unwise to disinvest from a marketplace that boosts its online presence. In-store sales in the last year have dropped significantly due to the long worldwide lockdowns, travelling restrictions, and safety concerns. These situations demanded that fashion companies adopt virtual solutions that would give them the edge over others and also enable them to sustain their business amid any circumstances. Though offline has been a clear preference among the consumers for many years, however, online sales seem to have been driven by multi-brand retail with six times more traffic. The breadth and depth of product e-tailing platforms is something no individual apparel company can provide. The benefits of creating partnerships with powerhouse e-tailers abound: a growing and focused customer base, increased brand reach through high-traffic channels, and a strong international presence that translates to greater sales.
Taking online selling to the next level is a customization feature that will allow brands to blend customers' tastes while keeping the brands' designs intact. Likewise, the shirt design maker is a customization solution that helps brands gain a competitive edge over others. It allows your buyers to design their shirts in whichever way they want. It helps fashion companies collaborate with their customers in real-time, understand what is in their minds, and deliver to them. Additionally, it comes in a mobile responsive layout, thus enabling your buyers to customize their apparel from the comfort of their homes. It has an extremely easy-to-use user interface, which allows them to design the product seamlessly and makes the designing process simpler and more fun. For tailoring businesses, it allows to set up products with available style, fabric, and accent, which can be personalized using a visual design editor. By using the tool, they can style their collars, cuffs, sleeves, pocket, plackets, and pleats, among many other patterns, which are pre-defined templates, thus, making it easier for customers to personalize clothes. Fabric library is also a pre-defined template managed from the admin panel to apply on a shirt to visualize. Moreover, it also has an accent that assists in adding a distinctive monogram, cuffs, and threads. In addition to this, the fashion design software supports multiple currencies and languages like English, Arabic, German, and French.
· Helps Taking Control in the Business
For many leading brands, adopting multi-brand retailing means losing control. This notion is far away from the truth because, in reality, it means winning consumer hearts with multi-brand e-tailers. Since brands are responsible for spreading words about their company, they can always have the upper hand in deciding which news goes in the market and how well buyers perceive them. Additionally, they can control messages, and immediate feedback from buyers allow them to know and introspect their mistakes. Fashion houses can also take control of their shopping presence by managing their online storefront with continuous stock flow from the wholesale channel. This includes developing a proactive strategy for selling on eCommerce sites, such as Amazon, or collaborating with emerging platforms like Farfetch and 24 Sevres. According to many experts, as more young buyers are leaning towards the online market, the fashion industry needs to beef up its presence in the virtual world. It is necessary for the industry to show up with all of its brands in a positive way on an online platform.
Winning or controlling the business doesn't come with a mere online presence; clothing brands also need to engage more buyers on social media by regularly displaying their collections, communicating with customers, asking for their feedback, establishing transparency, live-streaming, and many other ways. A study revealed that while 98 per cent of brands are present across all social media platforms, only five per cent are active on all four platforms, such as Pinterest, Instagram, Snapchat, and Facebook. Moreover, using these for one-way communication or through influencers only does not exploit the full potential of social media, which provides retailers with an opportunity to communicate directly with consumers. And increasingly, these channels are becoming shopping channels and marketplaces themselves.
Moreover, forming partnerships with technology-enabled retailers can also take the fashion industry to new heights. For instance, Zalando, one of Europe's leading online multi-brand fashion and apparel e-tailers, is making its way in the industry by frequently collaborating with fashion companies and introducing new digital features that make shopping more fun. It has helped brands to provide content, merchandize and promote, and drive transparency into inventory level. So, if a consumer orders a pair of shirts or any other product that Zalando doesn't have in its inventory, the order can be passed through to the manufacturer and fulfilled seamlessly by the brand.
· Recites Success Stories with Community
Highlighting your success story with sharp merchandizing is another key differentiator that can only be maintained through multi-brand eCommerce. Many leading companies are learning from these new growing need to honour the upcoming talent and relating with them to make themselves more relevant in the fashion business. For instance, Ssense's entire homepage is dedicated to content and gives as much weight to emerging designers as it does to bigger. Likewise, Tom Greyhound asks designers to share curated music playlists or a more personal side of themselves in order to move products. These retailers are taking small steps to make a difference in the industry and offer a new experience from the smallest details to their customers. And the more they try to open up the designer's world, the better customers are able to connect with them. On the same ground, LN-CC, which was acquired by Italian e-commerce company The Level Group in 2014, works with partner brands like Burberry, Bottega Veneta, and Margiela to produce custom content that supports new products launches. The label has realized the significance to cultivate a real niche by producing phenomenal content while being intimate with your audience to know them well.
Closing Comments-
To sum up the post, we can say that for multi-brand eCommerce to flourish; stakeholders need to continue their investment in high levels of service, especially with respect to delivery and return. Online multi-brand retailers have traditionally been better at this than most brands on their own websites, but they now need to take the game forward by keeping the mono-brand stores at bay and take the most advantage of that situation. Indeed, it is an extremely daunting task, and not everyone will succeed, particularly if you are a generic online player. However, relying merely on discounts will make your future trickier. But don't worry, we have got your back, the custom shirt design software by iDesigniBuy will help your apparel business to stream high in the wave of multi-brand retail business format with its customization and digitization features. Its robust business solutions will help companies be at their best game in an extremely competitive space and keep their customers content and satisfied by seamlessly complying with some evolving trends. It will add another dimension to your business.
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