This is the most interesting time in the fashion industry as brands and retailers are continuously experimenting with their in-store and offline services. And even consumers don't seem to be satisfied with what they have got and are always seeking novel shopping experiences and demand anything that sets them apart. Our custom shoe designing software, a customization solution, offers similar solutions to footwear brands and retailers who are always on their toes to offer exceptional shopping services to their clients. Our tool allows your buyers to customize their footwear in the ways they like and flaunt their style to their friends and family members. It helps brands subtly promote their brand value and spread the word that they care for their buyers as they let them determine their style and fashion sense. The software has digital solutions as a default, thus enabling customers to preview the product as they design it and make minute changes before placing the final order.
Custom Design Shoes Offers Exceptional Business Solutions
Footwear has been an integral part of one's fashion. They not help the wearer display confidence but also show they are comfortable in their own skin. Footwear is the first thing that any person notices about someone, and thus, brands and buyers need to pay extra attention to introducing collection lines that are comfortable, classy, and appeal to most people. This seems to be a daunting task. The majority of shoppers' age group is full of millennials and gen Z, and impressing them is a mammoth task. But don't worry, we have got you covered; in the current piece, we highlight various factors that help companies lure in more young buyers and even older customers.
Here are pointers that will certainly help brands and retailers to impress their buyers and enable them to be at the top of their game:
Be Aware of the Changing Consumer Preferences
Before launching any product in the market, it is crucial that you understand it, and with the holiday season approaching, it is much more prudent that brands and retailers must prepare themselves for the season sooner than later. It has already been found in the studies that in 2020, 49 per cent of buyers had opted to do more of their festival shopping online. And many experts believe that this figure will only rise in this season. This also indicates various lucrative opportunities and challenges for footwear brands and retailers because people, in general, have shifted their consumer behavior to shop more from online stores, but it shows that consumers are becoming increasingly impatient. According to ChannelAdvisor, 81 per cent of its respondents have stated that if a product were out of stock, they would purchase a similar product from a different brand. This was replicated across Europe, with 77 per cent of French consumers and 62 per cent of German shoppers saying they would jump ship to other retailers if a product were out of stock.
Online shopping has gained so much traction around the globe as people are increasingly savvy using technology, and it also means that they are all too aware that there are endless options to shop from. It also allows brands to increase their sales quantities and intensify the competition because if they fail at a step, there is always another brand that is ready to catch your buyers' attention. Thus, brands need to work more aggressively on stock supply and up their game during this holiday season because if they fail to meet their buyer's demands, their customers will not hesitate to shop from the competitor. Brands must ensure that their inventory is always full and ready to deliver the product to their buyers, eagerly waiting for discounts and heavy sales. They should also ensure that their inventory is available for early festive shoppers as the shopping activities intensify during the Cyber five and last-minute buyers. Those brands that will thrive this year will already be reviewing last year's sales to identify top sellers and evaluate new styles or product lines that may be popular during the peak season.
We have a solution that will help brands bother less about the inventory and focus on other essential aspects of the business. Our customized shoes online allow footwear brands to let their customers take the driving as they have full control of how their shoes or sneakers should look like. They can add text, print an image or design and give it their own flair. Besides, brands and retailers don't have to worry about the stocked product because they will be manufacturing footwear when the demand arrives. Also, it helps in instilling brands' faith among buyers as it bridges the gap between customers and fashion houses and establishes transparency with its digital solutions. These techniques allow consumers to preview the product as they design it before heading for final payment and ensure that they get exactly what they had asked for.
Build Social Media Connections Among Influencers, Online Brands, Smart Consumers
Social media has become the glue that holds society together. It has also helped many budding designers and emerging brands become more mainstream as it offers them the platform to showcase their countless products through Instagram, Pinterest, Facebook, Twitter, and Snapchat. These platforms guarantee wider and more visible sales, online traffic, conversion rates and help become the talk of the town. Consumers are more exposed to a new world of possibilities as they have wider and diverse brands to cater to their needs and interests. This includes the rise of size-inclusive fashion brands, ethical sourcing and manufacturing practices, and brands that include models from diverse backgrounds. This platform offers new ways to discover brands and their content and a novel way for shoppers to shop and share their experiences. It also provides enormous space for buyers to build their social following, leading to the rise of fashion influencers.
It is a human tendency to trust fellow humans than a brand, thus making it vital for fashion companies to bring in more influencers and make them the key partners. This strategy helps them to create authentic connections and sell more on these virtual mediums. Additionally, shoppers are actively seeking fashion content and represent almost 25 per cent. With this in mind, it is crucial for brands to work with fashion influencers. Brands must look for influencers that are ready to post about the company and encourage others to do the same with the help of user-generated content. These can enable them to build online awareness and positive sentiments for the company and will be able to lead masses and help grow businesses. Fashion houses, such as DSW and Aerie do this well, as companies allow their influencers to post Instagram and TikTok content showing brands' outfits and other accessories, such as shoes. DSW has already started a new hashtag, #MyDSW and has asked its influencers to inspire others to use the hashtag and promote the brand. You can stay front of mind by encouraging your influencers to create seasonal looks featuring your products.
Likewise, Aeries is working with its brand ambassadors to curate real buyers photographs in their Instagram feed using #realAerie. This is an interesting way to show the values of their buyers and encourage other online buyers to do the same. It is also a great way to interact with buyers and build even a wider audience. User-generated content is totally authentic, making it even more appealing to your target audience. Working with influencers on this type of campaign can boost the brand's overall reach and online engagement.
Allow More Sustainable Products to Flourish and Also Promote Collaboration
The rising interest in sustainable products among buyers indicates that it is high time for brands and retailers to make some shoes more sustainable. For the past few decades, all of our focus has been on fast fashion, and little heed has we paid to the harm it has been causing to our environment. Recently, this talk has centred around garment workers, their conditions, and the low wages they receive for often hazardous work. The shoes that are manufactured are often produced under similar conditions, yet they receive much less attention. Just like clothes, the materials a shoe is made from and the working conditions under which it is produced factor into its overall sustainability. However, it is wrong to paint everyone in the same color as brands take note of the increasing landfills and destruction of nature they are causing. Therefore, they have taken it upon themselves to manufacture footwear that uses sustainable materials, implement ethical practices, and reduce carbon emissions.
For instance, Levi's has introduced a sustainable boot in collaboration with The Woolmark Company. The collection is called the Torsten Quilted boot; the fashion house claims that the boot has a lower environmental impact than Merino wool. It focused on its sustainability and continued high level of performance as it provides 100 per cent natural, renewable, biodegradable and recyclable fibre. Similarly, another footwear brand Dear Frances has launched its first eco-vegan collection featuring four season-less styles from the brand's core collection. It is a digitally native brand and seeks to redefine classics with an ethos of warmth, simplicity, and easy elegance. At its heart, it focuses on three key elements, such as slow fashion, conscious production, and aligned partnerships. The approach ensures quality, long-lasting styles that are made with ethical material choices free from chemical treatments. The brand has decided to lead to an eco-vegan collection being responsibly made and produced in Italy, using fruit waste from apples, which are by-products of the food and drink industry.
Stepping into a new zone is a challenging task for many businesses, and it is the best practice that helps brands learn from one another, tap on various resources, and expand their audiences. Therefore, Veja and Rick Owens have released their fifth collaboration together. The collection, which is sustainably made, will be the last collaboration between the two brands. The collection contains two new styles, the Performance Runner Style and Hiking Style. The shoes are made from vegan leather, organic cotton and recycled polyester. The Performance Runner Style is a "redefined Marline style" that retains Rick Owens' aesthetic but the technical facet. Appearing in four different colours, hunter, carnelian, black and pearl, it has a minimalist look.
Conclusion-
From the facts mentioned in the blog, it is apparent that the opportunities are enormous for brands that are willing to grab it with both hands. Brands and retailers need to make their business models so flexible that they can incorporate any changes in trends. The custom shoe designing by iDesigniBuy offers robust business solutions to footwear manufacturers and retailers to enable them to capitalize on the current trends. The novel customization solutions and digital features
help brands survive in the footwear industry under any circumstances.
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