Hoodies are the best apparel that helps young buyers display their fashion sense with cool designs and color patterns. Therefore, to tap more modern customers, brands are leaving no stone unturned to entice social influencers that enable them to reach more audiences and strike a conversation with them. The custom design hoodies offer similar business solutions to apparel brands and retailers to lure in more customers through customization. These days, buyers love to wear clothes designed by them or at least have their personal touch, and our tool perfectly serves this purpose. It allows them to voice their opinion and speak through fashion and show it to the world that they have the potential to start a trend and are not mere followers. Also, if they wish to take inspiration from influencers, they can seamlessly change the style in their hoodies and make it like the one they saw in their Instagram feed.
Hoodie Design Software Offers Business Solutions That Guarantee More Traction from Gen Z
Today's fashion-forward consumers are tech-savvy, and they rely on it even for the smallest of tasks. This offers numerous unexplored opportunities to brands and retailers to let consumers peep inside your cool collections, and fashion houses, too, can understand what customers want. Consequently, more brands are launching their collection teasers on the social media platforms, such as TikTok, so that buyers can view the product on their smartphone first and then head to brick-and-mortar stores. This new way of shopping is the way people learn about fashion trends, shop for the latest styles, and share their views. Thus, it wouldn't be an exaggeration to say that the fashion industry has changed enormously in the last few years. However, it is indeed true that to keep up with the latest fashion trends; fashion brands also need to keep up with evolving consumer behaviors and new technologies. Influencer marketing is, therefore, gaining huge traction in the fashion industry, and many brands and retailers are trying their hands to bring new marketing strategies on board to expand their business. In the age of social commerce, TikTok, and micro-influencers, will enable brands to continue to reach new audiences and drive sales.
Let us explore ways to tap influencers that will help fashion brands to expand their business:
1. Upgrading Influencer's Role in the Business Model
Clothing brands and retailers have realized that influencers are an integral part if they were to make a permanent space among their buyers. However, mere bringing them on board and providing them content that they can tweak to promote your brand won't succeed. As influencers have become significant in attracting baby boomers and Gen Z, it is imperative that brands upgrade influencers' roles beyond fashionable tastemakers to help them move closer to new, young audiences. The best influencers have a strong understanding of what sells to young consumers and how to garner their attention. Influencers instinctively understand marketing, sometimes more than those engaged in it full time. On the flip side, it can also be argued that why would a successful influencer enjoying a flexible schedule with handsome income would opt for the regular 9-to-5 role. Many influencers believe that it offers them a great opportunity to learn how big firms function; this is especially true if they want to build a bigger business of their own beyond a series of brand deals. As a result, fashion influencer Alyssa Coscarelli has more than 363,000 Instagram followers, who turn to her for recommendations on the latest buzzy brands. She left her full-time job at Vice-owned women's media title Refinery29 three years ago to develop her brand. However, Coscarelli returned to an office job this year, joining LA-based online retail platform Emcee as director of partnerships.
As the creator resumes working in an office, brands can see a shift in the relationship between them and the creator, where both will find a new value in working together that goes beyond promoting products. Seeing Coscarelli succeed in gaining jobs in a firm, many influencers are ready to take on internal roles at brands. For instance, Youtuber Emma Chamberlain joined beauty brand Bad Habit as creative director in December, while fashion title Instyle hired social media comedian Tefi this summer to run its Tiktok account.
2. Open the door to a Wider Pool of People
Fashion houses want to tap young buyers, and elevating influencers' role in the business model seems a sure shot way to bring them back to your eCommerce stores. Therefore, brands are hiring new executives whose responsibility is to give these creators better business knowledge, with multiple benefits, both for them and the brands. For many years, we have seen celebrities faces on everything we buy, from perfumes to dishwashers to healthy drinks and many others. With the change in time, these celebrity faces are now being replaced by influencers as customers more trust them.
In a world where it is much tougher to find people who truly have a finger on the pulse of contemporary cultures, influencers make it a lot easier for brands to connect with the audience and understand what is going in the back of their minds. Though influencers may not have undergone professional training for designs, marketing, or business operations, they successfully create their communities and make the product reach every customer. This paradigm shift in values indicates that fashion brands are now better equipped to entertain a wider range of audiences. Today's creative director, for example, doesn't necessarily have to be a brilliant tailor but someone who brings the best ideas and taps a network of collaborators. In this world, the best influencers have the upper hand. There is yet another way to entice a large group audience through customization. The hoodie design online, a customization solution with digital features, allows your buyers from all age groups to design their hoodies seamlessly and give their taste to them. In a time where individuals' opinions matter so much, this tailored solution is the perfect way to let your buyers voice their views and wear a fashion that turns around people heads. Also, offering customization and personalization solutions, brands and retailers get an opportunity to provide and create unique designs with customers' help which can help in promoting your products and open new doors for growth and business expansion.
3. Exploring Future Market Trends Through Influencers
Social commerce is emerging as a leading platform for brands to sell their products, and the fashion industry was quick to follow the lead and sell many of its products through the online channel. With the advancement in technology, these platforms are now capable of adding new features and further eases brands' role to reach new customers and show their collection. Similarly, brands can also use influencers to tell people what new trends and features will be incorporated in these virtual reality solutions that will enable them to shop seamlessly. The new generation of Asian influencers is now creating content to share the future of the metaverse.
Recently, sporting neon hair, Bangkok Naughty Boo, a computer-generated influencer, was seen promoting stay forever young, on-trend, and scandal-free tips to buyers. It is one of the new generations of influencers in Asia, and it is successfully blurring the lines between fantasy and reality. These stars are immensely popular among teenagers in the region, and due to this fact, many experts believe that they will yield increasing power as interest grows in the "metaverse." The recorded message of Bangkok Naughty Boo says, "I'm 17 forever, non-binary, with a dream of becoming a pop star." It is one of the few influencers that use they/them pronouns, thus, showing the rising impact and significance of gender and race inclusivity and diversity. It is made by fashion designer Adisak Jirasakkasem and his friends, who envisioned a gender-fluid persona to hang the ideals of the artist community; the character is one of a tribe of "Made in Thailand" virtual influencers born from COVID-19 pressures. Likewise, this year another virtual influencer was created by the name Ai-Ailynn after her agency became frustrated by the "limitations on human influencers" during COVID-19 lockdowns.
In the past one year, people have realized that nothing is impossible. It has opened a room full of possibilities and opportunities for brands to experiment and incorporate solutions that can change the face of the fashion industry. When they can see a product while sitting at home and trying it through modern solutions, they can imagine how normal it could be to have virtual influencers suitable for the new normal. The rising access to artificial intelligence in the fashion industry has enabled virtual creations to establish a foothold across the world in the influencer market. According to Statista, the market is expected to be worth 13.8 billion dollars by the end of this year, and many experts believe that this virtual influencer trend is likely to be picked up first and exceptionally well in the Asian region in the coming days. The increasing numbers of internet users among Gen Z can be found in this region, and therefore, many analysts believe that being digitally adaptive, this generation is highly familiar with social media and all the virtual things related to it and will easily sync with virtual influencers.
4. Reaching Customers to Become Your Influencer
All courtesy to social media, everyone is ready to become an influencer and, in this day and time where having individual views is progressive, making videos on Instagram and TikTok can do wonders for people. It is easy for a customer to tag a brand in their post, mention a product and make Instagram Reels, this also helps brands in tracing how many people are using their products, and they can seamlessly spot their new influencer or ambassador. Upfluence already has a tool to listen to posts across various social channels in order to find out who is mentioning your brand! This scenario is a win-win for both buyers and brands because brands can easily track who is tagging them, and as buyers already know and love the products, they can easily create content for it.
Their natural brand affinity makes them a great fit for your influencer campaigns. While they may not have a mega-influencer level of followers, nano and micro-influencers with a smaller online audience can be very beneficial for brands. They build an active tight-knit audience around specific niches such as thrift fashion, luxury fashion, eco-friendly fashion, etc., helping brands strategically target new audiences and build interest in their brand. Identifying who your most influential customers can be done using Upfluence's integrations that analyze your customer database to pinpoint your most high-value partners. Another instance to support this notion is Revolve, a fashion retailer that has launched a brand ambassador program. It aims to evolve its marketing strategy and set precedents on what is next in the industry; the initiative relies on the Revolve community. The program empowers everyday customers to work as influencers by interacting with brands and products. Encouraged through rewards, customers are eligible to receive clothing credits, exclusive giveaways, early access to new brands and participation in trips and events.
Conclusion-
Influencer marketing has become an integral part of every business, and the apparel segment is no exception. However, mere incorporation of the strategy is not enough brands have to work with influencers more closely to understand the mindset of their target audiences so that they can easily tap on them. Modern buyers are smart, tech-savvy, and unafraid to speak their minds; hence, fashion brands and retailers should adopt strategies that allow them to comply with these demands. iDesigniBuy offers custom design hoodies, a customization solution that checks all the boxes to fulfil the demands put forth by millennials and Gen Z. It enables them to select, customize, and preview their hoodies through the latest digital technology and wear apparel that shows them as they are. The tool provides brands with a golden chance to let their buyers be unapologetic and don clothes that showcase their personality, belief, fashion sense, and most importantly, empower them.
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