For many years, the fashion industry was one of the most significant contributors to pollution across the globe, but with the outbreak of COVID-19, the picture is changing. Several luxury brands are shunning the concept of fashion and moving towards a sustainable way. Sustainable fashion is a movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice. Similarly, the tailored software solutions allow apparel companies to adopt strategies that will keep them ahead of time and enable them to balance revenue, customers’ demands, and the environment.
Online Tailoring Software Helps Companies Become More Ecological
It concerns more than addressing fashion textiles or products and also comprises the whole system of fashion, including dealing with interdependent social, cultural, ecological, and financial systems. As the pioneer of sustainable style and owner of her brand Stella McCartney while talking to Vogue Magazine, says, "Fur coat has a much higher impact on the environment than a fake-fur one for many reasons."
Besides the label owners, their consumers are becoming more inclined towards the trend. With them being more environmentally conscious than ever, it's no surprise that sustainability has become a familiar refrain in the fashion industry. It was for a long time argued that brands only cared for profit and never thought beyond their business domain.
According to a report published by McKinsey, only 1% of new products introduced in the first half of this year were tagged sustainable. The facts presented in the study show that the fashion industry has a long way to go. It's understandable that brands face issues, such as the cost and availability of sustainable materials. But as we move ahead, we can see the light at the end of the tunnel. Many leading brands are coming up with their plan to adopt sustainable fashion.
The same study that polled 64 global sourcing executives with a combined buying power of $100 billion further reveals that more than half of the industry players want at least half of their products to be made with sustainable materials by 2025.
Now the question arises to manufacturers is how to adopt the sustainable model.
Here are ways to adhere to these changes:
1. Offer Customization Solutions
The recent outbreak changed consumer behavior and compelled fashion brands to map out their strategies for the future. For many weeks the entire was closed and had brands been providing customization solutions, then they wouldn't have to sit idle and think of changing the roadmap. Though customization is not a new concept in the industry for many reasons, manufacturers and retailers have been shying away to accept and adopt the change. Numerous leading labels, including Levis', Ralph Lauren, and Louis Vuitton, have been forming policies and adhering to them to bring about new opportunities with customization.
Earlier personalization services were only limited to the accessories sector. As time progressed, the trend spread its wings across various domains of the fashion industry, such as apparel and footwear. It created a stir in forward-thinking brands to take a revamp their business functions and think of the future of fashion. A future that could be a very profitable one if they understand that merging trends as our physical and digital lives collide even further. Through digital customization solutions, such as 3D tailoring software, allow brands to reduce wastage of cost, cloth, and energy, which no longer remains relevant post-season. Customization will enable their buyers to select, design their clothes through digital mediums, thus reducing water, air, and the environment in general.
2. Higher Prices are Investment for Future
As mentioned before, the cost and availability of sustainable products are significant areas of concern for brands. Therefore, they refrain or hesitate in adhering to the changes witnessed in the fashion market. But, think wisely; these are the areas that can potentially transform the business with environmentally sustainable and ethical manufacturing practices. For example, Mango, a leading brand in the market, is accelerating its commitment toward creating a more sustainable fashion. A few weeks ago, Mango became a member of the Sustainable Apparel Coalition, which encourages responsible textile practices in the supply chain while measures its environmental impact. These investments are helping the fashion house to mark their relevancy and presence in consumers' hearts and automatically in the market.
Besides these, consider them fantastic opportunities as your customer will never shy away from investing in the act to protect our global environment. Though we may not all be able to change government policies and the like, we can all make choices to invest in products that stand for the change we want to see in the world.
3. Go Local from Global
The most crucial lesson most brands learned after the spread of coronavirus pandemic was the significance of local suppliers and not the global supply chain. But had the fashion industry been more proactive in dealing with the challenge it would have realized what pivotal role small business houses play in maintaining sustainable fashion? Therefore, it is essential that we now focus on our local communities for support and co-exist in the ecosystem. When you form partnerships with the SMEs or domestic workers, you offer them the window of opportunity to showcase their talent. With their environment-friendly designs, you can establish yourself as an ethical firm.
4. Be Omnipresent
Digital Marketing is successfully taking sales of the business houses to the next level. These have proved to be so efficient in capitalizing on consumers' habits to post everything on social media platforms. These podiums have been the voice of buyers and influencers to put forward their notion and views on the industry's negative environmental and ethical impact. When the organizations use omnichannel to communicate their ideas about the changing trends and how they wish to cater to them, it appeals to users. They are drawn towards companies that are open and transparent to share their opinions on such accessible platforms.
Closing Comments-
In a nutshell, it is crucial that fashion brands must realize that there is no planet B, and we need to adopt a sustainable strategy more than ever. With a focus on an item's intrinsic beauty and longstanding emotional value, these new-wave fashion companies share a collective mission of creating a sustainable luxury sector of the fashion industry. Similarly, the tailored software solutions by iDesigniBuy allow apparel companies to accommodate all the demands that customers have put forth and also help them to strike a balance with nature.
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