Who would have thought there could be stores where people could navigate and check new products digitally. The new advanced technologies enable fashion and luxury companies to mature their physical stores with better digital solutions that cater to both the physical and virtual worlds. Likewise, our custom shoe designing allows footwear brands to leverage the recent trends of digitization as the customization tool can be installed on physical and eCommerce stores alike. It enables your clients to design their shoes, sneakers, sandals, and other footwear that matches their personality and fashion sense. It also helps fashion houses offer exceptional customer services to their clients and compel them to visit your website or brick-and-mortar store more often and increase sales.
Custom Design Shoes Offers Relevant Business Solutions to Reimage Physical Stores
The onset of digital technology has swayed every aspect of life and fashion, being an integral part of life was naturally more inclined to be influenced by virtual solutions. Physical stores that had their charm by forming in-person relations with their buyers, with more advanced technologies they can now become even more aware of their customers' choice, habits, and other personal details. The new solutions incorporated in these physical stores allow them to borrow immersive, visually appealing experiences that brands can use for entertainment and utility. As eCommerce is booming in the present-day scenarios, implementing modern techniques can help in-stores gain data and convenience. Additionally, the pandemic has only allowed brands to accelerate the processes of turning their offline stores into a virtually attractive shopping experience that which is willing accepted by their buyers. Although digital technology had already made its way into the fashion domain, its effects and significance went unnoticed until recently. These days, even beauty and cosmetics brands crave adding digital solutions to their business model. For instance, the cosmetics brand Charlotte Tilbury has added the ability for shoppers to invite friends to join one's shopping visit via Zoom-like video screens. Therefore, many leading brands such as Dior are also including novel virtual solutions to their stores and show new their audiences where they shot the holiday campaign video. The shops now include three-dimensional, photorealistic, shoppable products, in addition to videos, music and interactive features.
The pandemic has boosted the fashion industry economy with virtual retail, and the pace at which the internet has influenced the need for modern techniques has compelled brands and retailers to renew their attention and seek more experimentation. Many brands have also aligned their interests with Facebook's rebrand as Meta and its splashy presentation extolling the virtues of the metaverse. Many experts believe that now is the perfect time to build unique experiences in the digital world. People are much more interested in their digital selves and what things look like in that environment, and they're comfortable embracing that, which they weren't before. Many have already joined hands with the fashion-tech companies, while others rely on the intelligence report by the consulting firms that have also reinstated their faith in digital technology and believe that fashion brands have a lot to gain from these solutions. Morgan Stanley estimates that the metaverse could constitute 10 per cent of the luxury goods addressable market by 2030, representing a €50 billion revenue opportunity, with soft luxury brands (ready-to-wear, leather goods, and shoes) particularly well-positioned to benefit as demand for digital fashion intensifies.
Let us now dive in for a better understanding of how technology can spur economy for fashion companies:
1. Big Fashion Names Leading from the Front
When the implementation of technology in the fashion industry was first discussed, many had ridiculed the idea thinking it would leave too many crises and imitation or simulating designs through digital platforms would be an impossible task to attain. However, as the pandemic hit the fashion sector, brands and retailers had no other choice than to revamp their business model and move to the online marketplace. While reopening the virtual stores, brands are reimaging them with NFTs and in-game partnerships as they are the precursors to a full "metacommerce experience." Using these novel solutions in their stores allows brands to offer a creative shopping experience. Their customers can pay for and wear digital items entirely in virtual spaces to bridge the gap between direct-to-avatar and direct-to-consumer. Leading brands, such as Tommy Hilfiger, Ralph Lauren, and Burberry, opened their virtual stores last year. At the same time, other fashion houses, such as Gucci, Balenciaga, and Vans, were busy adding to brand-created destinations within existing platforms. Recently, Snapchat, too, is opening its virtual store for its "Snap Holiday Market," which includes immersive experiences for those including Amazon Prime Video, Hollister, Under Armour, and Walmart.
Although big names have participated in the process of becoming more new-age technology-friendly, it is too soon to comment as there is still a long way to go for metacommerce. Both technically and consumer demands might shift from time to time, and it becomes extremely challenging for brands to stick with one business model. However, the new trends also depict that consumers will focus more on their shopping experience and how much time they will invest in these spaces in the coming days. As a result, fashion brands and retailers need to build something catchy, simple to use and generate more leads. What could be a better solution than customization software, such as custom-made shoes online that allows your buyers to personalize and customize their footwear by adding text, print, fabric, style, laces, or any minute detail using 3d technology? The tool comes with built-in digital features that allow buyers to visualize the product and make the slightest and necessary changes in the designed product before placing the order. It is a user-friendly software that allows consumers to customize footwear seamlessly and, in a snap, thus encouraging more purchases, subtly promoting your brand, and compelling customers to return to the store or website for more shopping and helping you gain momentum in the fashion market. The tool is a top-class crop for brands that wish to add fantastical and practical elements to their virtual stores.
2. Virtual Store Take You Beyond Time and Space
Virtual retail experiences have more advantages and a few limitations that make them better than their physical world counterparts. The digitally-enabled stores are not bounded by time, space, location, construction needs, and many other aspects that are predominantly found in brick-and-mortar stores. For instance, Burberry and Harrod's created a virtual Greek temple in the clouds; its Olympia bags rested on pillars surrounded by statues of goddesses. Many experts have advised that spaces are visually appealing if they have enough interest points that encourage people to shop more or spend more time there. These spaces should also motivate consumers to interact with the product, and they should be willing to share it with friends and come back for more. Having a digital solution at your service, your buyers can connect with your collection and brand value more, and they might find a better way to spread the word regarding your collections and services to their friends and family members. For instance, Ralph Lauren added the feature for letting its customers take selfies in the digital space in Zepeto.
Several brands are significantly investing in user-testing for metaverse adaptability and have added new features, such as "shop with friends" that allow their buyers to send an invite to friends and family members and explore brands' virtual store together through a video-call interface that is already familiar. Social commerce has become the next biggest marketplace for buyers to shop from. Having virtual spaces that enable them to interact with other people takes fashion businesses to a new level. This was earlier impossible to imagine; eCommerce didn't offer enough space and lacked the infrastructure for the same. The buyers can also make appointments for virtual consultation that has never happened before. This is the best opportunity that brands have been long seeking as they can now reimage the virtual stores than just going with the gaming experience and other basic characters for the brands. Though using games and other elements help people to interact more with brands and keeps them always on their toes, but after a point, it becomes less challenging for buyers. Therefore, brands must constantly think about other mediums and ways to keep their buyers engaged, such as quizzes and treasure hunts.
Fashion and luxury brands can also create a different space that is based on personalization and customization to cater to various needs of their buyers and offer live engagement. It is imperative for brands to realize that virtual stores are a platform that can leap businesses by offering services that were never thought of. Though eCommerce is booming; however, mere hopping on a web market won't serve the purpose; instead, they should implement Neiman Marcus's business model where virtual assistants help their buyers to suggest what types of pants look good on them.
3. Virtual Solutions Cater to Practical Needs
Successful virtual stores need to be more practical and implement and utilize more essential considerations. Intuitive navigation, realistic 3d render, and access to customer support are all basic elements. Technologically-driven brands need to lay out a path that is clear to their users, and people always come back to them and create an easier path that increases engagement. For example, even though Ferragamo's virtual Italian villa includes multiple elaborate rooms, they are all within one straightforward back and forth path versus a complicated floor plan. A brief introductory "zoom-out" video shows the entire space when people enter other digital spaces. Fashion houses must ensure that simplicity, delight, and space curiosity is critical for any brand to succeed in the virtual landscape in a virtual world. These spaces should be accessible and easy-to-use for every buyer, and that also applies to the products they are offering through these services.
Moreover, fashion and luxury companies must also realize that people don't just click on elements they don't know about or understand; therefore, they must include interactive elements with some visual cues. Being mysterious in the digital spaces might work against companies; therefore, a virtual space might portray a slightly open door in place of a closed door.
Making an Informed Decision-
The facts, strategies, and case studies mentioned in the blog depict that if fashion and luxury brands adapt and appropriately study and implement digital solutions, there is nothing that can prevent them from transforming the fashion sector. The suggestions mentioned in the piece may appear overwhelming to implement, but if brands work with expert fashion-tech companies, then the transaction process will become smoother. The custom shoe designing by iDesigniBuy is a leading name in the customization software that allows brands to capitalize on the latest digital trends that will accurately represent products in 3d, create assets that can be used across multiple platforms across physical and online stores.
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