It is understandably and overwhelmingly challenging for fashion brands to lure in young buyers, especially in the post-pandemic era. The young buyers have digital technology at their disposal for shopping; however, certain sections among them miss the physical stores. They love to shop in brick-and-mortar stores for completely different reasons as they view it as a social excursion activity. Our jacket design online can be installed on physical stores as well as on brands' websites and enable your buyers to select and design their jacket whichever they like. The customization solution helps apparel companies provide a top-notch customer experience with built-in digital features. These modern solutions will compel your buyers to hook on to your brand forever.
Jacket Design Maker Enables Fashion Companies to Thrive in Ever-Evolving Fashion Landscape
According to McKinsey & Company, 40 per cent of young global buyers have the spending power of $150 billion in the US alone, and what is more astonishing to know is that by 2035, the domination of these young buyers on personal luxury goods would increase up o 40 per cent, according to Bain & Company. This indicates that they have already joined the workforce and gained tremendously from financial autonomy, and they are all set to power even higher rates of consumption. However, certain studies suggest that once the cloud of the coronavirus disappears, buyers, especially the younger customers, will be more willing to step out and shop. According to a Kearney survey, eighty-one per cent of Gen Z prefers to shop in stores, and more than half do so because it allows them to disconnect from social media and the digital world for a while. This doesn't mean that the fashion companies have any chance of doing away with digital solutions; rather, they have to be more inclusive and provide all-around experiences in-store. They should focus on creating the community feeling and displaying a selection of products that appeal to Gen Z's tastes. The research further suggests that isolation created by the pandemic lockdowns only reinforces the need to attract these shoppers with a new approach.
Apparel brands and retailers have nothing to worry about as the recent innovations in technology have enabled them to reach young buyers. These digital spaces have also provided customers to voice their opinions and clearly state what they expect from retailers and brands. Many customers view fashion companies as their favorite resale platforms to connect with influencers that also reflect their values and beliefs. Yet, many times, Gen Z is also misunderstood generation, and several fashion brands targeting this next generation of customers need to see through the stereotypes and challenges this fashion group. Clothing companies should learn to listen and incorporate the insights within the strategy and not overwhelm customers. Additionally, brands and retailers shouldn't compromise with the offerings or else they might become merge into a crowded marketplace. Indeed, this section of society has suffered even more challenges during the rising cases of the pandemic because of joblessness, their crushing confidence, and upending shopping habits.
Using a holistic lens, Gen Z can be targeted by painting a nuanced picture around guiding assumptions about the cohort or widely accepted characteristics, behaviors, and perspectives attributed to the generation. In the current blog, we shall highlight the various shopping behavior and approaches young buyers adopt to shop online and offline.
Let us look at the various factors and trends that depict the shaping of buyers' willingness to use technology in shopping:
· Blazing New Trails
Shifting buying habits in the last couple of years due to the rise in the pandemic have been led by Gen Z, and their spending power has been estimated at around $323 billion. According to the survey by CGS US, not majority of gen z are shopping online with online marketplaces nearly as much as other generations. The older generation accounted for 67 per cent of online shopping from Amazon, while only 37 per cent of modern buyers rely on digital platforms for purchasing. This is due to the fact that many modern buyers want their hard-earned money to be used in more sustainable shopping destinations. The same survey revealed that 15 per cent of modern buyers use second-hand sites for shopping, such as ThredUP, compared to just 3 per cent of baby boomers. Etsy's acquisition of the UK-based social selling site, Depop, is another indicator of the importance of acknowledging Gen Z's shopping preferences. Billeted as a resale home for the youngest generation, 90 per cent of Depop users are under age 26.
Similarly, a customization solution can be another area that will be received well by the young buyers because they crave opportunities to express themselves. And what could be a better option than letting them design your own jacket online and allow them to align with more sustainable measures? Also, its customization solutions along with digital features enable brands to establish transparency with customers.
· Rising Virtual Shopping Experience
Along with where and why Gen z shops, it is also crucial for apparel brands to understand the ways in which they shop. The young buyers are tech-savvy; they are more naturally accustomed to using technology and would prefer to shop from fashion companies that use technology. And with the rising trend of live streaming shopping through various social media platforms, more buyers are interested in buying clothes using virtual technology and augmented reality. However, all the generations are inclined in using shopping technology, such as augmented reality 3d technology, in some way or the other to see how their garments look before they purchase them.
Closing Comments-
In a nutshell, modern buyers' changing motivations and trends indicate that fashion brands and retailers have entered an era of quick and intense competition. These shoppers demand unique, customized, and high-quality items that can be manufactured and delivered more rapidly, which spur more competition across the shopping spectrum. The jacket design online by iDesigniBuy offers modern, relevant, robust, and sustainable business solutions that help apparel companies survive and thrive and lead in the fashion market. It is a well-thought tool that is essential to gain a competitive edge by providing them increased visibility, agility, and complete know-how of the changing landscape in the sector.
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