Many might consider sustainable fashion an inherently unnatural pairing. Many experts believe that seasonal trends to urge customers to purchase responsibly while eco-friendly living asks them to pare down seems an unjust and unfair call. Many leading names in the fashion sector are baking environmental sustainability into their brand ethos and centring their marketing around how they have bettered their business and the world with eco-conscious practices. However, globally we continue to face climate changes, and the tag of being the most polluted industry doesn't seem to go away. Consequently, brands need to implement revolutionary measures that help them take care of the planet and garner more revenue. The custom shirt design software provides customization solutions to apparel brands and enables them to produce garments that cause no harm to nature.
Shirts Design Software Enables Brands to Embark on Affordable Sustainable Path
Sustainability has never been as significant to the fashion industry as it is today. With some major brands and customers embracing eco-friendly measures more proactively, many players in the sector have started to listen to the needs of our planet and make greener choices as a result. However, with more people striving to live closer to nature, things have become more confusing as more consumers prioritize how and when they should spend their money since the pandemic has affected their income. Buyers are the ones that steer the retail industry towards sustainability, demand change, and vote with their wallets which makes it imperative for fashion brands and retailers to respond to these demands and stay relevant. For some time, sustainable fashion was typically not affordable for many customers as it was majorly associated with premium brands. Understandably, it is overwhelming for buyers to know what products they should be spending more money and the urge to relate with greenwashing is higher.
Additionally, sustainability doesn't end with the labels that provide ethically and organically produced garments; it is more about shopping at sustainable shopping destinations, occasionally embracing the rental market, and opting for second-hand shopping systems as well. With endless buzzwords to understand the issues related to eco-friendly products and how ethically they should be manufactured. Below, we have mentioned novel strategies adopted by clothing brands to produce high-quality, eco-friendly collections, and most significantly, they don't sacrifice style. They allow their buyers to shop with a clear conscience and enjoy shopping.
Here are the strategies adopted by the fashion industry to ensure they last long as possible and don't end up getting thrown away. These techniques have helped them become more sustainable and support more responsible shopping.
1. Adopt Fewer Styles to Produce Eco-Friendly Products
The fashion industry has always been accused of commencing seasonal trends and encouraging customers to shop regularly, which led to fast fashion. The counter-narrative for these trends will produce less and encourage customers to shop responsibly. Therefore, slow fashion and lifestyle brand Toast has revealed that it will be scaling back its collections to produce 20 per cent fewer styles than previous seasons as part of its roadmap to sustainability. The brand has rolled out its annual Social Conscience report, which suggests "significant progress" towards achieving its long-term sustainability goals, including scaling back its collections as it looks to create long-lasting and low-impact products. The report also suggests that for 25 years, the brand has championed a slow and considered way of life. As a responsible business, it wants to leave the environments and communities it touched have improved upon by its conscious actions.
It is true that global clothing consumption continues to rise at enormous environmental and social costs; however, this rising consumption among humans lead to more jobs, boosted economies, and development in developing nations. Consequently, it is essential for the apparel industry to reflect on its practices and articulate its approach to sustainability. Clothing companies need to create a roadmap that reflects their purpose and values by addressing social and environmental issues. Likewise, the shirt design maker offers customization solutions through digital features that enable fashion houses to formulate and streamline their supply chain.
2. Act on Animal Ban
After a spate of announcements in recent months, luxury brands are rapidly turning their backs on animal fur in favor of plant-based and vegan alternatives. Many big wigs in the fashion sector, such as Dolce & Gabbana, Moncler, and Mytheresa, have decided against using fur in their collection. Especially if we talk about Dolce & Gabbana, the brand will continue to collaborate with the fur artisans in its supply chain, incorporating more sustainable faux fur alternatives, as well as recycled materials. Several notable societies, such as the Humane Society of the United States and Humane Society International, have supported and welcomed the move. Likewise, Moncler said it would stop sourcing fur in 2022, last week, as part of its work with Italian organization LAV, another representative of the Fur Free Alliance. The last collection to feature fur — including Moncler's signature puffer jackets — will be Autumn/Winter 2023.
Other pioneering names in the luxury domain, including US retailer Neiman Marcus, plans to phase out all fur products by early 2023, which means it will close around 22 fur departments across Neiman Marcus and Bergdorf Goodman stores. Outdoor brand Canada Goose plans to phase out fur by the end of 2022, and French conglomerate Kering went fur-free in September last year, with all collections to cease using animal fur from Autumn/Winter 2022 onwards, a pledge Gucci already took in 2017. These radical shifts in the bottom line indicate that the luxury and fashion world is changing, and brands have to adapt strategies that are aligned with their customers and environment's needs.
Closing Comments-
To conclude, all is not over yet. The fashion industry still has tremendous scope to revamp its business strategies by digging deeper into its business model and correcting the measures that have landed in this situation. Apparel brands must carefully identify new opportunities that allow them to expand their brand value while remaining uncompromising with the environment. The custom shirt design software by iDesigniBuy allows clothing brands to re-evaluate their strategies and embark on a path that leads us to sustainable development.
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